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Wednesday, June 01, 2011
MediaTek To Integrate Yahoo! Services to Mobile Chips

MediaTek and Yahoo! today announced a global partnership that will embed Yahoo!?s services into MediaTek's mobile platform solutions.

Yahoo! will be MediaTek's first global mobile service partner to deliver mobile Internet services including Yahoo! Messenger, News, Finance, Weather, Mail and other Yahoo! popular services on MediaTek's MAUI Runtime Environment (MRE). MRE is MediaTek's new middleware technology designed for mobile developers to deploy services and content for 'Smart-Feature phones.'

MediaTek has been working with leading handset brands such as Cherry Mobile, Spice Group, Spice CSL and Nexian to develop products based on the MRE technology and it is in ongoing discussions with other brands.

The MediaTek and Yahoo! product development roadmap covers MRE, widget capable 'Smart Feature phones' and the Android platform. Services included in the roadmap are Yahoo! Messenger, Mail, News, Weather, Finance, Cricket, Flickr and Answers, with more to be added in the future.

MediaTek is the world?s largest mobile chipset maker and in 2010, the company shipped over 500 million units for assembly into a wide range of mobile phones distributed worldwide.

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