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Wednesday, May 25, 2011
Nokia Introduces Gold-plated Oro Smarthpone


In selected markets, Nokia is launching a new smartphone today - the Nokia Oro. It's a premium brand product that incorporates 18-carat gold plating, a sapphire crystal and leather from one of Scotland's Caledonian herds.

Inside the Symbian-based smarthone takes advantage of the latest Symbian Anna update. There's pentaband radio connectivity, up-to HSDPA 3G and WiFi. There's a 3.5-inch AMOLED display, an 8-megapixel camera with 720p video recording. Functionally, it?s not so different from other recent smartphones from Nokia.

The Nokia Oro is a device that's clearly intended for someone who doesn't want their mobile device to look the same as other people's. The main markets for this sort of device are the Middle East and Russia, where they have been best-sellers for some time.

The smarthone is coated with 18-carat gold which has been made scratch-resistant. The leather is from premium Scottish stock. That?s a real sapphire crystal in the home key, which makes it eight times sturdier than glass.

Nokia Oro will start selling in selected countries across the Europe, Eastern Europe, China and the Middle East in Q3 2011. Before local taxes and operator subsidies (neither of which you're likely to be too concerned about if you?re a customer for this device), it will cost upwards of EUR 800.



In related news, Nokia planned to launch its first smartphone using Microsoft's Windows Phone 7 at the end of the year, according to Taiwan's Commercial Times.

The world's largest handset maker announced in February it would use Microsoft's Windows phone software in all of its smartphones, and said it would start volume shipments of these smartphones in 2012.


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