Thursday, June 22, 2017
Search
  
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
Facebook Focuses on Groups to Bring More People and Ad Dollars Onboard
Samsung Bundles a 24" USB-C monitor With Galaxy Book
Sega Brings Free Classic Games to Smartphones
Nissan-Renault to Launch Driverless Ride-hailing Service
Samsung Goes Retro With the Galaxy Folder 2 Flip Phone
Shuttle Debuts Fanless PC in a 3-litre Format
LG Display Showcases Flexible, Transparent 77-inch OLED
Samsung Begins Mass Production of Exynos i T200 IoT Chip
Active Discussions
Which of these DVD media are the best, most durable?
How to back up a PS2 DL game
Copy a protected DVD?
roxio issues with xp pro
Help make DVDInfoPro better with dvdinfomantis!!!
menu making
Optiarc AD-7260S review
cdrw trouble
 Home > News > Mobiles > Nokia K...
Last 7 Days News : SU MO TU WE TH FR SA All News

Monday, May 16, 2011
Nokia Kills The Ovi Brand


Starting with first services on some of the new Nokia devices in July and August, Ovi services will be rebranded as Nokia services in a transition expected to continue into 2012, Nokia announced today.

Each of the services under the Ovi umbrella will simply be rebranded as Nokia, the company added.

Nokia?s EVP and Chief Marketing Officer, Jerri DeVard explains the shift:

"We have made the decision to change our service branding from Ovi to Nokia. By centralizing our services identity under one brand, not two, we will reinforce the powerful master brand of Nokia and unify our brand architecture - while continuing to deliver compellingopportunities and experiences for partners and consumers alike."

The transition from Ovi to Nokia will begin in July this year, with the intention of it being completed across all countries and all services by the end of 2012. It's likely that anybody buying a new Nokia smartphone or mobile phone later this year will start to see the new branding on services included within. However anybody already owning a Nokia phone will see this new rebranding through future software updates.

"The reasons for this decision includes the fact that Nokia is a well-known and highly-loved brand the world over. Our mobile experiences are tightly integrated with our devices - there is no longer a differentiation. For example, if consumers want the best mobile navigation experience, they know it's a Nokia that they can rely on. These last few years, and moving forward, our mission remains unchanged: we will continue our work to deliver compelling, unified mobile service offerings and next-generation, disruptive technologies," DeVard continued.

Nokia clarified that this is solely a name-changing exercise and the service roadmaps will continue exactly as planned. The only difference users can expect to see is the replacement of the word Ovi with Nokia, not only on their device software but also in other places such as printed material or online media and advertisements.


Previous
Next
Microsoft's "Mango" Mobile OS To Focus On Productivity        All News        WD Brings 3TB Sata HDD For AV Platforms
Microsoft's "Mango" Mobile OS To Focus On Productivity     Mobiles News      Samsung Releases Gingerbread Upgrade for GALAXY S and GALAXY Tab

Get RSS feed Easy Print E-Mail this Message

Related News
Nokia Unveils the World's Fastest Routers
Nokia and Apple Settle All Litigation, Sign Patent License and Business Agreement
Nokia Focuses On Virtual reality With Upgraded 'OZO Reality' Solutions
HMD Brings Nokia's Classic 3310 Phone Back
Nokia Captured 9 Percent Global Feature Phone Marketshare in 2016
BlackBerry Sues Nokia Over Patents
Nokia Launches Digital Assistant For Telecommunications Operators
Nokia Rumored To Develop Own "Viki" Mobile Digital Assistant
HMD's Nokia 6 Smartphone Set For Release In China
Nokia OZO Partners with Youku to Create and Distribute 3D 360 VR Content
Nokia Files More Suits Against Apple
Nokia Sues Apple For Infringement of Nokia Patents

Most Popular News
 
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2017 - All rights reserved -
Privacy policy - Contact Us .