Wednesday, October 01, 2014
Search
  
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
ARM Announces Device Platform and Free Operating System For Internet of Things Deployment
ZOTAC Injects Palm-Sized ZBOX nano XS with Double Dose of Performance
Corsair Releases The Flash Voyager Vega Flash Drive
Mozilla Unveils Firefox-powered Matchstick Streaming Adapter
New ARM Solutions Reduce Time to Market for FinFET Designs
LG 34-inch Curved Monitor Now Available
Comcast Offers Cloud TV In San Franscisco
AMD Demonstrates Network Function Virtualization Solution on 64-Bit Embedded R-Series SoC
Active Discussions
Yamaha CRW-F1UX
help questions structure DVDR
Made video, won't play back easily
Questions durability monitor LCD
Questions fungus CD/DVD Media, Some expert engineer in optical media can help me?
CD, DVD and Blu-ray burning for Android in development
IBM supercharges Power servers with graphics chips
Werner Vogels: four cloud computing trends for 2014
 Home > News > Mobiles > Nokia K...
Last 7 Days News : SU MO TU WE TH FR SA All News

Monday, May 16, 2011
Nokia Kills The Ovi Brand


Starting with first services on some of the new Nokia devices in July and August, Ovi services will be rebranded as Nokia services in a transition expected to continue into 2012, Nokia announced today.

Each of the services under the Ovi umbrella will simply be rebranded as Nokia, the company added.

Nokia?s EVP and Chief Marketing Officer, Jerri DeVard explains the shift:

"We have made the decision to change our service branding from Ovi to Nokia. By centralizing our services identity under one brand, not two, we will reinforce the powerful master brand of Nokia and unify our brand architecture - while continuing to deliver compellingopportunities and experiences for partners and consumers alike."

The transition from Ovi to Nokia will begin in July this year, with the intention of it being completed across all countries and all services by the end of 2012. It's likely that anybody buying a new Nokia smartphone or mobile phone later this year will start to see the new branding on services included within. However anybody already owning a Nokia phone will see this new rebranding through future software updates.

"The reasons for this decision includes the fact that Nokia is a well-known and highly-loved brand the world over. Our mobile experiences are tightly integrated with our devices - there is no longer a differentiation. For example, if consumers want the best mobile navigation experience, they know it's a Nokia that they can rely on. These last few years, and moving forward, our mission remains unchanged: we will continue our work to deliver compelling, unified mobile service offerings and next-generation, disruptive technologies," DeVard continued.

Nokia clarified that this is solely a name-changing exercise and the service roadmaps will continue exactly as planned. The only difference users can expect to see is the replacement of the word Ovi with Nokia, not only on their device software but also in other places such as printed material or online media and advertisements.


Previous
Next
Microsoft's "Mango" Mobile OS To Focus On Productivity        All News        WD Brings 3TB Sata HDD For AV Platforms
Microsoft's "Mango" Mobile OS To Focus On Productivity     Mobiles News      Samsung Releases Gingerbread Upgrade for GALAXY S and GALAXY Tab

Get RSS feed Easy Print E-Mail this Message

Related News
Nokia 130 Coming To Stores
Microsoft To Drop The Nokia Branding
New Updates for The Nokia X2
IFA: New Nokia Lumia Smartphones Come With Enhanced Imaging Capabilities
Nokia Networks Completes Acquisition of SAC Wireless
Nokia Networks to buy Part of Panasonic's Wireless Network Business
Lumia 530 Entry-level Windows Phone Released
Panasonic Seeks To Sell Its Mobile Base Station Business to Nokia
Lumia Cyan Update Now Available
Lumia 930 On Goes On Sale This Week
Nokia to buy SAC Wireless
Lumia 635 Launches in U.S.

Most Popular News
 
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2014 - All rights reserved -
Privacy policy - Contact Us .