Sunday, February 25, 2018
Search
  
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
LG V30S ThinQ Smartphone With Integrated AI Debuts at MWC 2018
MWC: The Cat S61 Smartphone Measures Distances, Senses the Quality of Air
MWC: TCL Introduces Alcatel 5, 3 and 1 Smartphone Series, Android Oreo Smartphone and Tablets
IBM Researchers Talk About the Future of EUV at SPIE
Xiaomi and Microsoft Expand Their Collaboration in cloud, Devices and AI Areas
Google's Augmented Reality SDK ARCore 1.0 Released, Google Lens Updated
Google Assistant is Going Global
TEAC Releases New Reference Series Hi-Res Audio Models
Active Discussions
Which of these DVD media are the best, most durable?
How to back up a PS2 DL game
Copy a protected DVD?
roxio issues with xp pro
Help make DVDInfoPro better with dvdinfomantis!!!
menu making
Optiarc AD-7260S review
cdrw trouble
 Home > News > Mobiles > Nokia K...
Last 7 Days News : SU MO TU WE TH FR SA All News

Monday, May 16, 2011
Nokia Kills The Ovi Brand


Starting with first services on some of the new Nokia devices in July and August, Ovi services will be rebranded as Nokia services in a transition expected to continue into 2012, Nokia announced today.

Each of the services under the Ovi umbrella will simply be rebranded as Nokia, the company added.

Nokia?s EVP and Chief Marketing Officer, Jerri DeVard explains the shift:

"We have made the decision to change our service branding from Ovi to Nokia. By centralizing our services identity under one brand, not two, we will reinforce the powerful master brand of Nokia and unify our brand architecture - while continuing to deliver compellingopportunities and experiences for partners and consumers alike."

The transition from Ovi to Nokia will begin in July this year, with the intention of it being completed across all countries and all services by the end of 2012. It's likely that anybody buying a new Nokia smartphone or mobile phone later this year will start to see the new branding on services included within. However anybody already owning a Nokia phone will see this new rebranding through future software updates.

"The reasons for this decision includes the fact that Nokia is a well-known and highly-loved brand the world over. Our mobile experiences are tightly integrated with our devices - there is no longer a differentiation. For example, if consumers want the best mobile navigation experience, they know it's a Nokia that they can rely on. These last few years, and moving forward, our mission remains unchanged: we will continue our work to deliver compelling, unified mobile service offerings and next-generation, disruptive technologies," DeVard continued.

Nokia clarified that this is solely a name-changing exercise and the service roadmaps will continue exactly as planned. The only difference users can expect to see is the replacement of the word Ovi with Nokia, not only on their device software but also in other places such as printed material or online media and advertisements.


Previous
Next
Microsoft's "Mango" Mobile OS To Focus On Productivity        All News        WD Brings 3TB Sata HDD For AV Platforms
Microsoft's "Mango" Mobile OS To Focus On Productivity     Mobiles News      Samsung Releases Gingerbread Upgrade for GALAXY S and GALAXY Tab

Get RSS feed Easy Print E-Mail this Message

Related News
Nokia ReefShark chipsets Deliver Performance Gain in 5G Networks
Nokia to Supply 5G Equipment to NTT DOCOMO
Upgraded Nokia 6 Packs More Power and RAM
Nokia, T-Mobile US and Intel Collaborate to bring T-Mobile's First Commercial Hardware Based 5G 28 GHz Cell on Air
Nokia and Huawei Sign Patent License Agreement
BlackBerry to Pay Nokia $137 Million in Contract Dispute
Nokia 2 With 4100mAh Battery Announced in India
Nokia Halts Development of the OZO VR Camera
New Nokia 3310 3G Coming in October
Nokia Receives Decision in Patent License Arbitration with LG Electronics
Nokia 8 Shipped With ZEISS Optics
HMD Launches New Nokia 105 and Nokia 130 Basic Phones

Most Popular News
 
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2018 - All rights reserved -
Privacy policy - Contact Us .