Saturday, April 19, 2014
Search
  
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
Ex-Apple CEO To Sell Mobiles In India
HTC Hired Ex-Samsung Marketing Officer
Xbox One Wolrdwide Sales Cross 5 million
Samsung Works With GLOBALFOUNDRIES On 14 nm FinFET Offering
Facebook To Find Nearby Friends
Console Sales Lift AMD's First Quarter Results
LG Expands 'Second Screen' TV Ecosystem With Open-Source SDK
Amazon Announces Kindle Service For Samsung Devices
Active Discussions
help questions structure DVDR
Made video, won't play back easily
Questions durability monitor LCD
Questions fungus CD/DVD Media, Some expert engineer in optical media can help me?
CD, DVD and Blu-ray burning for Android in development
IBM supercharges Power servers with graphics chips
Werner Vogels: four cloud computing trends for 2014
Video editing software.
 Home > News > General Computing > NPD: iP...
Last 7 Days News : SU MO TU WE TH FR SA All News

Friday, May 13, 2011
NPD: iPad Won't Hurt Consumer PC Market


The consumer PC market isn't floundering because of the iPad, in fact, the rate of cannibalization is actually declining among more recent purchasers, according to market research company NPD Group.

According to the report only 14 percent of early iPad adopters (iPad owners of six months or more) abandoned a PC purchase for an iPad, and that dropped to just 12 percent of iPad owners who purchased over the past holiday season. In fact, cannibalization of netbooks is actually down by 50 percent among more recent iPad buyers, when compared to early adopter buyers.

"The explosion of computer sales when Windows 7 launched, as well as the huge increase in netbook sales at that time, are much more to blame for weak consumer PC sales growth than the iPad," said Stephen Baker, vice president of industry analysis at NPD. "Overall it appears that the vast majority of iPad purchases to-date have been incremental to the consumer technology industry."

According to NPD's Retail Tracking Service, the under $500 segment of the Windows consumer notebook market grew by 21 percent for the 6 months ending March 2011 to become the largest segment of the consumer notebook market.

"The conventional wisdom that says tablet sales are eating into low- priced notebooks is most assuredly incorrect," continued Baker. "The over $500 Windows consumer notebooks market is where PC sales have been impacted the most, with a 25 percent decline from October 2010 to March 2011."

It's more than likely that iPad sales added billions of dollars to the industry's coffers after years of ASP declines draining the market. According to the report, nearly 75 percent of consumers who bought an iPad for themselves said they had no intentions of buying anything else, making all of those iPad purchases incremental sales volume.

That additional volume has spurred the development of new accessories opportunities that also serve to direct more money into the retail market. Approximately 83 percent of iPad owners have purchased an accessory for their iPad, with cases being the most popular. The sales opportunities are being spread across all manufacturers and retailers, not just Apple. Approximately 50 percent of all cases are non-Apple branded, and according to the report about 50 percent of cases and more than 60 percent of screen protectors were purchased at a different store than where the consumer purchased their iPad.

While consumers looked far and away to find the right product to accessorize their iPad, the expansion of distribution in the fourth quarter for the device itself had little impact on sales shares. Best Buy and Apple sold 3/4 of all devices during the holiday period. Comparatively speaking the carrier stores had much weaker results, accounting for just 3 percent of sales. Clearly, consumers' indifference to 3G connectivity was a driving factor as sales for the basic $499 WiFi only iPad increased by almost 33 percent during the holiday period to nearly one-in-three sales.

"Consumers just do not see the utility in 3G connectivity," said Baker. "There's an added expense for the device and for the service, something a majority of iPad owners aren't willing to pay. Since most iPads rarely venture away from home the value of a 3G connection is likely to diminish, especially as other tablets enter the market and pricing starts to fall. When every penny counts, features that aren't core to the user becoming increasingly marginalized as manufacturers fight for every sale."


Previous
Next
Adobe Flash Player 10.3 For desktop and Android Devices Available        All News        Xbox 360 Remains Number One Console For April
Adobe Flash Player 10.3 For desktop and Android Devices Available     General Computing News      BitTorrent Updated With Personal Content Channels

Get RSS feed Easy Print E-Mail this Message

Related News
12.9-inch iPad In The Works
Apple iPad Mini With Retina Screen Available For Sale
New iPad Air Costs Less to Make Than Previous iPad Model
Apple's iPad Air Offers Performance But Remains Pricey
Apple To Face Display Supply Constraints For New iPad Mini
Apple Announces New iPad Air, New iPad Mini, Maverick OS And MacPro
New iPad Line Expected On Tuesday
New iPads Expected To Be Unveiled At Apple Event Next Week
Apple to Hold iPad event Oct. 22
New Apple iPad Mini With Retina Screen Faces Delay: report
Quanta And Apple To develop 12-inch iPad: report
iOS 7 Now Available For Existing iPhones, iPads

Most Popular News
 
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2014 - All rights reserved -
Privacy policy - Contact Us .