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Tuesday, May 10, 2011
LG OPTIMUS 3D to Feature 3D Augmented Reality Browser

The LG Optimus 3D smartphone will adopt the first three dimensional AR browser, powered by augmented reality (AR) company Wikitude.

Augmented Reality (AR) is a real-time technology which works by overlaying detailed information on user surroundings, including graphics, audio, and more, as captured through smartphone cameras and other devices.

The Wikitude 3D AR browser shows places, landmarks and objects in 3D making them easier to distinguish. The browser allows users to discover details about their surroundings and access related Wikipedia articles and Twitter information.

"AR technology has been praised for its potential to replace the 'abstract' realities of standard mobile browsers with 'actual' reality streamed through the camera of the smartphone," said Dr. Jong-seok Park, CEO and President of LG Mobile Communica-tions Company. "LG's cutting-edge hardware and 3D API software technology now pushes this reality a step further."

Wikitude 3D includes information on over 100 million locations around the world, with contributions from more than 1,000 content providers. The browser currently provides support for 12 languages with plans to increase this number in the near future. Users can download Wikitude 3D from LG World, LG`s dedicated application store for free, staring in the middle of June.

The LG Optimus 3D introduces a number of technologies, including the world's first dual-core (1GHz Cortex A9 ), dual-channel, dual-memory architecture, as well as the first full 3D platform providing glasses-free viewing, recording and sharing of 3D content. The company also claims that the device doubles the graphics performance of its nearest competitor. In addition, The LG Optimus 3D features a dual-lens camera that enables users to capture any moment in 3D which can then be viewed immediately on the 4.3-inch WVGA glasses-free display.

The LG Optimus 3D will be available this summer starting in Europe followed by other markets around the world.

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