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Tuesday, May 10, 2011
YouTube To Offer Hollywood Movies For Rental


YouTube is adding around 3,000 new movie titles for rent available to users in the U.S. that will be accompanied by reviews and behind-the-scenes movie extras.

YouTube is offering a mix of recent Hollywood blockbusters, independent and foreign movies for 99 cents up to $3.99 each. Most of the movies on the site are priced around $2.99. Movies can be watched with a YouTube account on any computer.

YouTube signed deals with major studios including Warner Bros, Sony Pictures, Universal Pictures and Lions Gate Entertainment.

Once users have upgraded their YouTube accounts they can pay to watch a movie, which they have 30 days to begin viewing. Once users begin watching the movie, they have 24 hours to finish.

YouTube will also allow users of movie rentals to share the movies on Facebook and Twitter but if the recipient clicks on the link they will see a trailer unless they have also rented the movie.

In addition to expanding its movie offerings, Youtube is also bolstering its investment in the content that?s already being viewed by people on YouTube. Youtube's 20,000+ partners - folks like Machinima, Annoying Orange and Ryan Higa - are producing original content for the web and commanding TV-size audiences for their own brand of programming. Through YouTube Next, Youtube is helping fuel the creation of this type of content with initiatives like the YouTube Creator Institute and YouTube NextUp, following past initiatives like Partner Grants and $1,000 B&H Photo credits.

In the coming year, Youtube plans to bring even more content to YouTube.


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