Tuesday, August 22, 2017
Search
  
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
Microsoft Talks About Next Xbox 'Scorpio' SoC
HP Announces new OMEN X Laptop
LG to Bring New Gaming Monitors to IFA
gamescom 2017: Lenovo Announces New Legion Gaming Towers
Android Oreo is Rolling Out
Intel First 8th generation Processors Released
Pre-Orders Start for the Xbox One X Project Scorpio Edition
LG ProBeam UST and MiniBeam Projectors Light Up at IFA 2017
Active Discussions
Which of these DVD media are the best, most durable?
How to back up a PS2 DL game
Copy a protected DVD?
roxio issues with xp pro
Help make DVDInfoPro better with dvdinfomantis!!!
menu making
Optiarc AD-7260S review
cdrw trouble
 Home > News > Consumer Electronics > Apple i...
Last 7 Days News : SU MO TU WE TH FR SA All News

Tuesday, April 19, 2011
Apple iOS Platform Outreaches Android by 59 Percent in U.S.


A research indicates that Apple's iOS platform, which resides on iPhones, iPads and iPod Touches, has a combined platform reach of 37.9 million among all mobile phones, tablets and other such connected media devices, outreaching the Android platform by 59 percent.

The research was conducted by comScore, Inc. in the U.S. iPad and other connected media device data are also currently available in Europe and the comScore plans to publicly release European data in the coming days.

comScore's analysis of the unduplicated audience reach of the Apple iOS platform across iPads, iPhones and iPod Touches revealed a combined iOS installed base of 37.9 million users. The installed base of iPhones slightly exceeded that of iPod Touches, both of which were approximately twice as high as the number of iPads. Interestingly, among the 37.9 million consumers with access to the Apple iOS, only 4 million (10.5 percent) accessed the platform via more than one device. The combined 37.9 million iOS users is 59 percent greater than the 23.8 million combined Android OS installed base, which includes users of both Android phones and connected media devices such as the Samsung Galaxy Tab.

"These data clearly illustrate the Apple ecosystem extends far beyond the iPhone," added Donovan. "Though it's frequently assumed that the Apple user base is composed of dedicated Apple 'fanboys', there's not a tremendous amount of overlapping mobile device access among these users. This of course has significant implications for the developer community as they consider the market potential in developing applications for different mobile platforms."

The research also suggests that iPad ownership extends well beyond Apple's most fervent consumers. Although a perception may exist that iPad owners tend to be those with a very strong affinity for Apple products, an analysis of the mobile devices of iPad owners indicates that may not be the case. While Apple is indeed the most heavily represented OEM among iPad owners, its OEM share (27.3 percent) is only slightly higher than its share among all smartphone subscribers (25.2 percent). RIM accounts for the second highest percentage of iPad owners at 17.5 percent, but this number is well below its overall smartphone market share of 28.9 percent. Meanwhile, Samsung, LG and Nokia are all significantly overrepresented among iPad owners as compared to their respective shares of the smartphone market. In addition, 14.2 percent of iPad users had Android phones.

The age profile of iPad users indicated the heaviest skew toward 25-34 year olds (27.0 percent) in relation to the total mobile audience (17.6 percent). iPads also exhibited significantly above average skews in the 18-24 year old and 35-44 year old segments, comScore's research found. However, this demographic profile was similar to that of the overall smartphone user base, indicating that the advanced mobile capabilities rather than the device itself might be primary driver behind this age profile.


Previous
Next
Youtube To Stream Royal Wedding Live        All News        Verbatim Ships USB 3.0 Flash Drives
Toshiba Unveils Glasses-free 3D Notebook, Android Tablet Plans, New REGZA BD Player and HDTVs     Consumer Electronics News      Sony to Hold Off Additional Investments In Sharp's LCD Panel Unit

Get RSS feed Easy Print E-Mail this Message

Related News
Android Oreo is Rolling Out
Apple is Getting Serious in TV Shows and Film Prospect
ITC to Investigate Apple
New Apple Patent Describes How a front-facing camera and Sensors Take Health Measurements
HomePod code: Dual 4K Cameras for New iPhone and 4K AppleTV with HDR10 Support
Apple to Add LTE Connectivity to Watches
Healthy iPhone sales Boost Apple's Results, Augmented Reality Could be the next Big Thing
Chinese Apple App Store Delists VPN Software
Apple Discontinues the iPod Nano and Shuffle
Intel, Microsoft and Amazon Side with Apple in Qualcomm's iPhone Ban Dispute
Apple Turns to LG Chem for iPhone 9 Batteries
iPhone Manufacturers Accuse Qualcomm of Antitrust Violations

Most Popular News
 
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2017 - All rights reserved -
Privacy policy - Contact Us .