Nero today announced the launch of Nero Kwik Media, a free media management application that makes it easy for you to find, organise, edit, play and share music, photos and video clips between a computer, tablets, mobile phones and online social networks.

Nero Kwik Media allows users to manage their music, photo and video libraries, automatically create slideshows, and even watch commercial movies, including Blu-ray Discs, using a single software application.

Nero Kwik Media also features an integrated app store - a Windows-PC first. The shop provides users with one-stop app management, purchasing convenience, and an array of task-specific apps for specific use cases, such as free theme packs for slideshows or name tagging in photos. Nero Kwik Media also offers Windows users easy managment of their digital media files while they are working across Android and Apple devices and social network sites such as Facebook and YouTube.

Nero Kwik Media will allow users to manage and use their digital content in four key areas:

Music - iTunes and Windows Media Player playlists can be viewed and played through Nero Kwik Media. In addition, the Nero Kwik Move It app allows individual music files stored on different devices to be synced between a PC, smartphones and tablets running Android or other mobile operating systems. Through this capability, Nero has resolved the challenge of importing their iTunes library onto Android devices.

Photos - Users can edit, crop and remove red eye from photos, create slideshows and instantly share them with friends via social media sites such as Facebook, YouTube and Flickr. The Nero Kwik Faces app uses face recognition technology to automatically tag individual people or entire groups, allowing for easy indexing and searching of personal photo libraries.

Videos - Nero Kwik Media allows home videos to be quickly edited, burned onto DVDs or simply shared via email or social media sites. The Nero Kwik Move It app optimises videos on the fly for different mobile devices. For the same low price as a Blu-ray movie, the Nero Kwik Blu-ray app allows users to play Blu-ray Discs on their equipped PCs.

Data - The Nero Kwik Burn app offers easy access to Nero's CD, DVD and Blu-ray Disc burning capabilities, allowing users to burn any kind of personal data to optical discs.

Nero Kwik Media is immediately available as a free stand-alone platform. It will also be bundled together with Nero Multimedia Suite 10 and be made available as a free update for current Nero Multimedia Suite 10 users. The Nero Kwik Media app store will also be immediately available to Nero Kwik Media users, offering a variety of affordable multimedia apps ranging in price from free to £s;29.99.

For further information about the Nero Kwik Media platform and to download the product for free, visit www.nerokwikmedia.com