Monday, April 27, 2015
Search
  
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
GeIL's Latest DDR4 SUPER LUCE Memory 'Breathes'
Google Explorer Among Nepal Earthquake Victims
Nokia Won't Return To Phone Manufacturing
Russian Hackers Accessed Obama's Emails
LG Display Leads The OLED Market
China Telecom To Sell Phones With Alibaba
SK Hynix To Start Production Of 36-Layer 3D NAND Flash Chips
Apple Watch Available In Select Stores
Active Discussions
menu making
roxio issues with xp pro
How to burn a backup copy of The Frozen Throne
Help make DVDInfoPro better with dvdinfomantis!!!
Question about nero
Copied dvd's say blank in computer only
Optiarc AD-7260S review
cdrw trouble
 Home > News > General Computing > Rules t...
Last 7 Days News : SU MO TU WE TH FR SA All News

Friday, April 15, 2011
Rules to Let European Web Users Disable Cookies


An inductry body said on Thursday that European web users will be able to exclude themselves from being target of behavioral advertising by offering them a way to turn off their browser's cookies.

The European Online Advertising Industry today released its cross-European self-regulatory Framework for Online Behavioural Advertising (OBA). The Framework, outlining good practice aimed at enhancing transparency and consumer control, has been signed by the online industry's leading businesses including Google, Microsoft, Vibrant Media, ValueClick Media and Yahoo.

Web companies monitor people's online activities through tracking software called cookies, so they can send targeted advertising based on their potential interests or previous site visits - a process called behavioral advertising.

The obligations under the Framework seek to enhance transparency when advertisements are delivered using Third Party OBA (i.e. advertising on websites by other than the web site itself). Consumers will be provided with greater control through a number of new mechanisms: once the companies fully implement their obligations (the latest by June 2012), all OBA based display advertisements will contain an icon that signifies to consumers that OBA is used. When the icon is clicked on, the consumer will be directed to a company site with further information and the possibility to turn off OBA advertisements as well as to the new pan-European website, www.youronlinechoices.eu, that provides further information on OBA in the relevant language as well as a tool to manage data preferences, including turning off OBA with just a few clicks.

"Online advertising techniques require the trust of consumers. The OBA Framework will introduce cross-industry self-regulation for behavioural advertising across Europe, backed up by a compliant and enforcement mechanism. This initiative is the culmination of 18 months planning and collaboration with European organisations representing advertisers, agencies, publishers and advertising standards." said Alain Heureux, President IAB Europe.

As the obligations are only binding to signatory companies, IAB Europe's OBA Framework will be complemented by the European Advertising Standards Alliance's (EASA) Best Practice Recommendations, released today. These recommendations complement the OBA Framework by ensuring that the entire advertising ecosystem adheres to rules that together guarantee that the value chain delivers the objective of enhanced control and consumer choice.


Previous
Next
Solar Power Without Solar Cells        All News        ASUS Releases the ESC4000 GPU Server
Solar Power Without Solar Cells     General Computing News      Microsoft to Push IE9 Via Windows Update

Get RSS feed Easy Print E-Mail this Message

Related News
BlackBerry Advances Security of Mobile and Internet of Things
IBM Connects Internet of Things to the Enterprise
Panasonic to Share Intellectual Property to Boost Internet of Things
Toshiba Introduces New APs For For IoT Solutions
ARM Buys IoT Security Company Offspark
MediaTek Launches Development Platform For Wi-Fi Enabled IoT Devices
Intel Buys IoT Chip Maker Lantiq
Toshiba Reorganization to Strengthen IoT-Related Business
Toshiba Develops Cloud System for Instantaneous Remote Control of One Million Devices
Samsung CEO Calls For IoT Openness, New Galaxy E5 and E7 Smartphones Announced
CES 2015 Focuses On The Internet Of Things
Google Seeks For Research Proposals For "Web of Things"

Most Popular News
 
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2015 - All rights reserved -
Privacy policy - Contact Us .