Thursday, April 27, 2017
Search
  
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
FCC Proposes to Roll Back Regulation of the Internet
Twitter's Revenue Drops Despite User Growth
Western Digital Ships Fourth-Generation Ultrastar He12 12TB Hard Drive
Verizon's Latest Unlimited Data Plan Costs $80
LG Display Posts Record Earnings on OLED TV Sales
Google co-founder Sergey Brin Is Building Airship
Uber Faces New Setback In South Korea
Uber Takes to The Skies With Flying Taxis by 2020
Active Discussions
Which of these DVD media are the best, most durable?
How to back up a PS2 DL game
Copy a protected DVD?
roxio issues with xp pro
Help make DVDInfoPro better with dvdinfomantis!!!
menu making
Optiarc AD-7260S review
cdrw trouble
 Home > News > General Computing > Rules t...
Last 7 Days News : SU MO TU WE TH FR SA All News

Friday, April 15, 2011
Rules to Let European Web Users Disable Cookies


An inductry body said on Thursday that European web users will be able to exclude themselves from being target of behavioral advertising by offering them a way to turn off their browser's cookies.

The European Online Advertising Industry today released its cross-European self-regulatory Framework for Online Behavioural Advertising (OBA). The Framework, outlining good practice aimed at enhancing transparency and consumer control, has been signed by the online industry's leading businesses including Google, Microsoft, Vibrant Media, ValueClick Media and Yahoo.

Web companies monitor people's online activities through tracking software called cookies, so they can send targeted advertising based on their potential interests or previous site visits - a process called behavioral advertising.

The obligations under the Framework seek to enhance transparency when advertisements are delivered using Third Party OBA (i.e. advertising on websites by other than the web site itself). Consumers will be provided with greater control through a number of new mechanisms: once the companies fully implement their obligations (the latest by June 2012), all OBA based display advertisements will contain an icon that signifies to consumers that OBA is used. When the icon is clicked on, the consumer will be directed to a company site with further information and the possibility to turn off OBA advertisements as well as to the new pan-European website, www.youronlinechoices.eu, that provides further information on OBA in the relevant language as well as a tool to manage data preferences, including turning off OBA with just a few clicks.

"Online advertising techniques require the trust of consumers. The OBA Framework will introduce cross-industry self-regulation for behavioural advertising across Europe, backed up by a compliant and enforcement mechanism. This initiative is the culmination of 18 months planning and collaboration with European organisations representing advertisers, agencies, publishers and advertising standards." said Alain Heureux, President IAB Europe.

As the obligations are only binding to signatory companies, IAB Europe's OBA Framework will be complemented by the European Advertising Standards Alliance's (EASA) Best Practice Recommendations, released today. These recommendations complement the OBA Framework by ensuring that the entire advertising ecosystem adheres to rules that together guarantee that the value chain delivers the objective of enhanced control and consumer choice.


Previous
Next
Solar Power Without Solar Cells        All News        ASUS Releases the ESC4000 GPU Server
Solar Power Without Solar Cells     General Computing News      Microsoft to Push IE9 Via Windows Update

Get RSS feed Easy Print E-Mail this Message

Related News
Samsung Develops Mobile Chip for IoT Applications, Eyes MRAM Embedded Memory
Micron and Microsoft To Collaborate On Internet of Things Security
ARM Accelerates Secure IoT from Chip to Cloud
Intel introduces Atom E3900 processors For IoT
Samsung And SK Telecom To Build LoRaWAN Network For Internet of Things
ARM Unveils Technologies to Speed-Up Deployment of IoT Devices
Intel Unveils New IoT Platform
Intel Introduces Smart Tiny House Concept For IoT Connected Devices
Google Releases Source Code For Brillo OS
New York Attorney To Probe ISP's Internet Speeds
Amazon Launches App Developing Platform For IoT
MediaTek Invests In Ecosystem To Drive IoT Strategy

Most Popular News
 
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2017 - All rights reserved -
Privacy policy - Contact Us .