In a year of major changes for the global microprocessor industry,
one thing remained the same: leading suppliers Intel and AMD in 2010
maintained their customary ranks in the market, IHS iSuppli research
Intel finished the year with 81.0 percent share of global
microprocessor revenue, up a scant 0.4 percentage points from 80.6
percent in 2009, allowing it to maintain leadership. Meanwhile, AMD
ended the year with 11.4 percent share, down 0.8 points from 12.2
percent in 2009, keeping it in second place.
The year 2010 was a period of major transitions in the microprocessor
market, with suppliers facing a raft of changes, ranging from the new
competitive threat posed by media tablets to the robust
post-recession recovery, to the technology revolution spurred by the
rise of graphics-enabled microprocessors (GEMs). Despite these
developments, the competitive state of affairs remained very much the
same two-horse race it has been for more than 20 years, with Intel
firmly in the lead and AMD a distant second. While the static market
share situation is emblematic of the mature conditions in the PC
segment of the microprocessor industry, the competitive situation
remained intense in 2010, with the two companies fighting for every
dollar possible from original equipment manufacturers.
Global microprocessor market revenue snapped back smartly in 2010
following the recession of 2009. Revenue in 2010 surged 25 percent to
$40 billion, compared to a 6 percent decline in 2009, IHS iSuppli
The microprocessor market traditionally has been dominated by sales
of Intel and AMD X86 products to the PC market. However, the year
2010 was marked by the rise of a new platform: the media tablet, led
by Apple's iPad - which employed a non-X86 device at its heart designed
by Apple Inc. and manufactured by Samsung Electronics.
IHS believes unit shipments of media tablets soared to 17.4 million
in 2010, up from zero in 2009, with levels expected to grow to more
than 240 million units in 2015. As a result, semiconductor revenue
from this market segment represents a significant opportunity not
just for suppliers such as Samsung, which already is present in the
fledgling tablet market, but also for PC processor incumbents AMD and
Meanwhile, PC microprocessor technology underwent a fundamental
change in 2010, with GEMs becoming a major portion of total sales in
2010. GEMs represented more than one-third of total microprocessor
shipments for notebook and desktop PCs alike in 2010. Both Intel and
AMD announced GEM products targeting the mainstream notebook and
desktop segments in 2010, as they raced with each other to keep on
top of this new technology trend.
Fourth-quarter market data revealed no significant changes in
worldwide microprocessor market shares as well.
Intel accounted for 81.5 percent of global microprocessor
revenue during the period, gaining 0.5 percent of share compared to a
year ago in the fourth quarter of 2009. On a sequential basis, Intel
gained 0.7 percent of share from the 80.8 percent it held in the
third quarter of 2010.
For both sequential and year-over comparisons, AMD lost market share,
with the greatest loss occurring relative to the fourth quarter of
2009. In the fourth quarter of 2010, AMD accounted for 10.9 percent
of the worldwide microprocessor market by revenue, down from 11.4
percent in the third quarter of 2010, and down from 12.2 percent in
the fourth quarter of 2009.