3net, the joint venture television network from Sony, Discovery Communications and IMAX today announced that DIRECTV will be the first distributor to launch 3net, the 24/7 3D network, beginning February 13, 2011.

3net will initially be available to millions of DIRECTV customers across the U.S.

3net will go live at 8:00 PM ET on DIRECTV (channel 107) with a primetime slate featuring world premieres of new, one-hour, native 3D original programs CHINA REVEALED and FORGOTTEN PLANET, in addition to the world 3D television premiere of INTO THE DEEP 3D. Throughout February, the network will offer a rollout of original 3D series and new program debuts every night at 9:00 PM ET.

"Today's announcement marks the culmination of a dynamic collaboration, and we are very proud of what has been accomplished in the seven short months since the network began its development," said Tom Cosgrove, 3net's President and Chief Executive Officer. "DIRECTV is the leader in meeting consumer demand for video entertainment and has clearly been an industry innovator in 3D. We are proud to partner with DIRECTV on this historic launch and bring compelling, original 3D programming and key content from our partners to DIRECTV subscribers across the country on a 24/7 basis."