Wednesday, September 17, 2014
Search
  
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
Sony To Offer Unity For PlayStation To PlayStation Licensed Developers
Blackberry Introduces Elegant Porsche Design P9983 Smartphone
Club 3D Launches 4K Docking Station
Logitech Gives You Control of Your Smart Home with the New Harmony Living Home Lineup
New iPads And OS X Yosemite Announcements Expected Next Month
Opera Max Data-savings App to be Embedded into MediaTek's LTE SoCs
Nero 2015 Supports Burning via Smartphone, WiFi Streaming
PMC Delivers 16-port SAS and SATA Storage Controllers
Active Discussions
Yamaha CRW-F1UX
help questions structure DVDR
Made video, won't play back easily
Questions durability monitor LCD
Questions fungus CD/DVD Media, Some expert engineer in optical media can help me?
CD, DVD and Blu-ray burning for Android in development
IBM supercharges Power servers with graphics chips
Werner Vogels: four cloud computing trends for 2014
 Home > News > General Computing > Univers...
Last 7 Days News : SU MO TU WE TH FR SA All News

Tuesday, February 08, 2011
Universal Pictures to Use Microsoft Tag to Promote a Film


Microsoft Tag and Universal Pictures today announced a new campaign to promote "Bridesmaids," the new comedy from producer Judd Apatow and director Paul Feig.

Universal, through the Tag campaign, will enable smartphone users to interact with full-page ads that will run in several magazines, including Cosmopolitan, InStyle, People StyleWatch and Us Weekly. When the Tags are scanned by the free Tag Reader app, users will be able to watch the "Bridesmaids" trailer and access additional movie information and content. With this campaign, Universal becomes the first major film studio to use Tag technology to promote a first-run, U.S. released movie.

The Microsoft Tag campaign will enable smartphone users to interact with full-page ads for "Bridesmaids" in several major magazines, watching a trailer for the film and accessing additional movie information and content.

Microsoft Tag has already seen traction in print materials as a way to link consumers to information, entertainment and interactive experiences on mobile phones. The simple yet powerful Tag dashboard enables next-generation mobile tagging functionality, including the ability for studios and marketers to scale or change the user?s mobile experience with behind-the-scenes movie footage, interviews with the talent and director, fun contests, trivia, and much more.


Previous
Next
AMD Fusion APUs Accelerate Latest Flash Player        All News        Samsung and IBM Announce Patent Cross-License Agreement
Fujitsu and Oracle Strengthen Relationship     General Computing News      Samsung and IBM Announce Patent Cross-License Agreement

Get RSS feed Easy Print E-Mail this Message

Related News
Microsoft Launches 'Tag' Mobile Barcode Service

Most Popular News
 
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2014 - All rights reserved -
Privacy policy - Contact Us .