Today Rupert Murdoch, Chairman and Chief Executive Officer of News Corporation, unveiled The Daily -- the first national daily news
publication created from the ground up for iPad.
The Daily will be available to iPad users in the United States and
will cover everything from national politics to sports to gossip. It
will cost 99 cents a week or $39.99 a year. Apple is expected to take
a 30 percent cut in the first year.
The Daily application will also be the first subscription product
available through Apple's iTunes store. The first two weeks will be
free courtesy of Verizon Communications.
News Corp will later roll out the Daily on other tablets.
"New times demand new journalism," said Mr. Murdoch. "So we built The
Daily completely from scratch -- on the most innovative device to
come about in my time -- the iPad."
"The magic of great newspapers -- and great blogs -- lies in their
serendipity and surprise, and the touch of a good editor," continued
Mr. Murdoch. "We're going to bring that magic to The Daily -- to
inform people, to make them think, to help them engage in the great
issues of the day. And as we continue to improve and evolve, we are
going to use the best in new technology to push the boundaries of
The Daily's mix of text, photography, audio, video, information
graphics, touch interactivity and real-time data and social feeds
provides its editors with the ability to decide not only which
stories are most important -- but also the best format to deliver
these stories to their readers.
The Daily will also feature Sudoku and crossword puzzles, localized
weather reports, and a customizable sports package that captures news
on the user's favorite teams. Subscribers will also be able to leave
comments on Daily stories in either written or audio form -- as well
as bookmark them in-app to read later.
The Daily is also featuring full-page ad units. Launch advertisers
include HBO, Macy's, Paramount, Pepsi Max, Range Rover, Verizon, and
Virgin Atlantic Airways.
At the News Corp's Daily press conference, Apple's next generation
iPad was spotted by journalists. According to Reuters, the model
had a front-facing camera at the top edge of the glass screen.
Rumors indicete that the new iPad will sport two cameras -- one in
the front and one in the back -- enabling users to make video calls.
The next version of Apple's tablet computer is expected to be
announced in the next few months.