Sharp announced last week that it would license Pioneer's "Elite" Brand name for a new series of High-End TVs in the USA and Canada.
Pioneer markets a line of high-end audio/video receivers, Blu-ray
Disc players and speakers under the Elite brand. By marketing an LCD
TV line under the Elite brand, Sharp will expand the distribution of
its premium large-scale TVs. In turn, the addition of a line of
large-screen LCD TVs will complement Pioneer's Elite home theater
offerings. The Elite line of LCD TVs, which will be jointly marketed
by Sharp and Pioneer, will be available through Pioneer's authorized
Elite dealer network, Sharp said.