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Monday, January 31, 2011
Sharp to Use Pioneer's Elite Brand Name of High-End TVs

Sharp announced last week that it would license Pioneer's "Elite" Brand name for a new series of High-End TVs in the USA and Canada.

Pioneer markets a line of high-end audio/video receivers, Blu-ray Disc players and speakers under the Elite brand. By marketing an LCD TV line under the Elite brand, Sharp will expand the distribution of its premium large-scale TVs. In turn, the addition of a line of large-screen LCD TVs will complement Pioneer's Elite home theater offerings. The Elite line of LCD TVs, which will be jointly marketed by Sharp and Pioneer, will be available through Pioneer's authorized Elite dealer network, Sharp said.

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