Starting July 1st, Facebook will require all social game developers
on the Facebook canvas platform to process payments through Facebook Credits.
Facebook Credits is a virtual currency that enables transactions
across games on Facebook. With Facebook Credits, people enter their
payment information once and can buy, earn and spend safely across
lots of different games. Facebook Credits is currently used in more
than 350 applications from 150 developers, representing more than 70%
of virtual goods transactions volume on Facebook.
All developers keep 70% of the revenue from virtual goods
transactions using Facebook Credits. Although Facebook is not
requiring developers to use Facebook Credits as their sole in-game
currency, it is offering special incentives to those who do.
Facebook said that it would work closely with developers to onboard
those who are not yet using Facebook Credits, collect feedback to
improve the product and help them developers grow their revenue on
In an effort to attract mode developers, Facebook is also now
introducing special incentives for developers who choose the level of
integration of the credits. These developers will receive early
access to product features and premium promotion on Facebook,
including featured placement on the Games Dashboard, premium
targeting for ads, and access to new co-promotion opportunities.