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Tuesday, January 25, 2011
Panasonic Introduces New LUMIX TS3, LUMIX ZS10 And LUMIX FX78 Digital Cameras


Panasonic today released the compact LUMIX FX78 camera With full-HD video capabilities, the LUMIX ZS10 and the rugged LUMIX TS3 digital cameras.

LUMIX TS3

The LUMIX DMC-TS3 has been specifically designed for active users who want to capture high-quality photos and 1920 x 1080 full-High Definition videos, incorporating a rugged design and new outdoor-friendly features, such as a built-in GPS function, a compass, altimeter and barometer. The new 12.1-megapixel LUMIX TS3 further strengthens its toughness, when compared to its LUMIX TS2 predecessor, and is now waterproof to approximately 40 feet (12m); shockproof to approximately 6.6 feet (2m); freezeproof to 14?F (-10 degrees C); and dustproof.

The Panasonic LUMIX TS3 also features the new Panasonic 3D Photo mode, which produces a 3D photo by taking 20 consecutive photos and overlays the two best to create a 3D image. The format of 3D images is compatible with MPO, and can also be played back on other MPO-compatible equipment such as a televisions, digital photo frames and printers. Panasonic also adds the LUMIX Image Uploader, for sharing via Facebook (for digital photos) or YouTube (for videos). Users can checkmark the photo or video files they want to share, connect it to a PC with the included USB cable or by inserting the SD Memory Card directly into the PC?s SD Card slot, and then the uploading automatically launches with a menu option.

The Panasonic LUMIX TS3 features a 28mm wide-angle LEICA DC VARIO-ELMAR lens, complete with a folded optics design. With an optical zoom up to 4.6x, the LUMIX TS3 works even while shooting video. Thanks to the newly incorporated Intelligent Resolution technology, the Intelligent Zoom is available and extends the zoom to 6x equivalent.

Empowered by a newly developed 12.1-megapixel Hi-Speed CCD sensor, the LUMIX TS3 is compatible with high-speed, large-capacity signal processing required for 1920 x 1080 full-HD AVCHD video recording and high speed continuous shooting. The advanced image processor, the Venus Engine FHD, powers Panasonic?s Intelligent Resolution and the Sonic Speed AF, allows for a shutter release time lag as short as approximately 0.005 second.

Beyond full-HD video recording capabilities, LUMIX TS3 excels in shooting videos with a Dolby Digital Creator so audio quality is also high. The built-in LED light supports shooting in dark situations. The LUMIX TS3 also features a 2.7-inch, 230,000-dot Intelligent LCD screen with wide-viewing angle and Anti-Reflection coating.

Panasonic?s iA Mode, a suite of technologies that engage automatically, has evolved for more powerful image stabilization while video recording and taking still photos with Active Mode which boosts POWER OIS to suppress blur when recording videos at wide angle while walking. Other features of iA include: POWER OIS, Face Recognition, Face Detection, AF Tracking, Intelligent ISO Control, Intelligent Scene Selector and Intelligent Exposure.

The newly-integrated GPS function, shows the name of the Country/Region, State/Prov./County, County/Township, City/Town/Village and Landmark by using the internal data to give users details on where the photos or videos were taken. The area information covers 203 countries or regions for global users. Plus, more than 1,000,000 landmarks over 78 countries or regions are in the database. Using the included software PHOTOfunSTUDIO 6.1 HD Lite Edition, photos and videos can be searched by location and names. The LUMIX TS3 also features an internal clock that automatically adjusts to the local time when GPS is enabled ? a handy feature for travelers.

The LUMIX TS3 will be available in March 2011 and pricing will be announced approximately 30 days prior to shipping date, Panasonic said. It will be available in red, orange, silver, and blue.

LUMIX ZS10

The LUMIX ZS10 is equipped with a 24mm ultra-wide-angle 16x optical zoom LEICA DC VARIO-ELMAR lens ? and it features full-High Definition 1920x1080 video recording capability, a 3.0-inch, 460,000-dot Smart Touch Intelligent LCD ? which allows for Touch Zoom, Touch Auto Focus (AF), Touch Shutter, and Touch Playback. The LUMIX ZS10 also features a built-in GPS (Global Positioning System) function allowing geotagged images to be pinpointed via online maps and easily shared with friends and families.

The Panasonic LUMIX ZS10 also features the new Panasonic 3D Photo mode, already described above for the LUMIX TS3 canera.

Using the touch-screen, once locked on the subject, the LUMIX ZS10 tracks the subject with the AF tracking function even if it moves. With the Intelligent Scene Selector in the iA mode, the LUMIX ZS10 automatically switches to the appropriate mode according to the subject touched. All menu settings are now available with touch control. The touch-screen operation excels not only for shooting, but also in playback, allowing the user to drag the images across the screen with a finger and browse the collection of photos as though flipping the pages of a book.

Newly adopted 14.1-megapixel MOS sensor and the advanced image processor Venus Engine FHD feature high speed, high sensitivity image recording to realize 1920x1080 full-HD movie recording and high speed burst shooting in high picture quality. It also compiles the Intelligent Resolution technology to perform optimum signal processing to give the entire image natural clearness with fine details. The 16x optical zoom ? available while shooting videos ? increases its power to 21x equivalent with the Intelligent Zoom function, taking advantage of Intelligent Resolution technology. The Sonic Speed AF also boasts approximately 49% higher speed compared to its LUMIX ZS7 predecessor.

The LUMIX ZS10 shoots 10 fps in 14-megapixel full resolution with mechanical shutter and 5 fps with continuous AF. Even higher speed burst shooting is available with LUMIX ZS10 if the electronic shutter is used - 60 fps in 3.5-megapixel. In addition to Motion JPEG images, the LUMIX ZS10 can record high-resolution full-HD 1920x1080 60i videos in AVCHD (MPEG-4 / H.264) format. The videos also come with the high-quality stereo sound of Dolby Digital Stereo Creator.

The LUMIX ZS10 digital camera features also a built-in GPS system which tags the location data where the photo was taken with its latitude and longitude automatically in the Exif data. Plus, the LUMIX ZS10 also shows the name of the Country/Region, State/Prov./County, County/Township, City/Town/Village and Landmark by using internal data to give users details on where the photos or videos were taken.

The LUMIX DMC-ZS8 was also added to the ZS-Series of cameras and maintains the 24mm ultra-wide angle and 16x optical zoom LEICA DC VARIO-ELMAR lens. Other features include:

* iA mode including POWER OIS, Intelligent ISO Control, Intelligent Scene Selector, Face Recognition, Intelligent Exposure
* Venus Engine VI featuring Intelligent Resolution
* 720p HD video recording in Motion JPEG
* Large 3.0-inch large 230,000-dot Intelligent LCD
* Manual exposure
* LUMIX Image Uploader

The LUMIX ZS10 and ZS8 will be available in March 2011.

LUMIX FX78

Panasonic also today expanded its LUMIX FX-Series of compact digital cameras, with the LUMIX FX78, which features a new Smart Touch operation on the 3.5-inch 16:9 aspect LCD, allowing for touch operation, including Touch AF, Touch Zoom, Touch Shutter, and Touch Playback. The LUMIX FX78 also incorporates a new LEICA DC VARIO-SUMMARIT, 24mm angle lens that has a 5x optical zoom with F2.5 aperture. The 24mm wide-angle lens offers approximately 213% larger viewing space when compared to a traditional 35mm camera.

The LUMIX FX78's Smart Touch Screen allows for the Auto Focus (AF) to be set by simply touching the subject on the LCD and a touch can even release the shutter. Once locked on the subject, the LUMIX FX78 tracks the subject with the AF tracking function even if it moves. With the Intelligent Scene Selector in the iA mode, the FX78 automatically switches to the appropriate mode according to the subject touched.

The LUMIX FX78 also features the Panasonic 3D Photo mode, a USB port and an SD Memory Card directly.

Incorporating a newly developed 12.1-megapixel Hi-Speed CCD sensor, the DMC-LUMIX FX78 is compatible with high-speed, large-capacity signal processing required for 1920 x 1080 full-HD video recording in AVCHD and high speed continuous shooting. The LUMIX FX78 also boasts Dolby Digital Creator to record high quality audio.

The LUMIX FX78 will be available in March 2011.


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