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 Home > News > Consumer Electronics > LG Aims...
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Wednesday, January 05, 2011
LG Aims At TV Market Share Lead


At the 2011 Consumer Electronics Show (CES) in Las Vegas today, the head of LG Electronics' Home Entertainment Company revealed the company's plans for its TV business for 2011 and beyond.

LG has set a sales goal of 40 million flat panel TVs including Smart TVs, 3D TVs, and LED-backlight LCD TVs in 2011. Its new Smart TVs will be especially important as the company looks to be a leader in a segment that is set to take off this year. LG is also looking to secure a big slice of the 3D TV market this year with its CINEMA 3D technology having reduced flicker and crosstalk to produce the company?s best 3D picture yet.

"The global TV market is in the middle of another sea of change, with Smart TVs promising a new way to get all the shows, movies and online content at the touch of a button," said Havis Kwon, President and CEO of LG Electronics Home Entertainment Company. "Innovation is what drives the TV business at LG and we are confident we can be a leader in both Smart TVs and 3D TVs in 2011."



The 'Point, Click, Control, Simply Smarter" concept behind LG's Smart TV makes this television simple for anyone to use. Home Dashboard and Magic Motion Remote Control make it easier to access premium online content and download and use LG Apps. And Smart Share is LG's content sharing feature that works with USB, DLNA, and Media Link connections to make it easy to transfer content from any compatible digital device to the TV. Through Smart Share, users can also take advantage of N-Screen, which lets them select their preferred viewing environment.

LG has high hopes that CINEMA 3D TV will account for two-thirds of the company's 3D TV sales in the near future. Thanks to its Film Patterned Retarder (FPR) technology, CINEMA 3D TV helps to optimize the separation of images for the left and right eye to give viewers blur-free and flicker-free 3D picture and a wide viewing angle. What?s more, CINEMA 3D TV doesn't require expensive battery-operated glasses.

LG also plans to further strengthen its range of premium and mid-range LED TVs as well as its offerings of pen touch PDPs, multivision Plasma 3D TVs and Plasma TVs of screen sizes of 50 inches or larger.



The company will also unveil a 72-inch 3D light-emitting diode (LED) backlit television that is claimed as the world?s biggest 3D model, and a number of Web-enabled, "smart" televisions that run its NetCast 2.0 media streaming service.

LG's rival Samsung Electronics will also have a large booth at CES 2011. Samsung's display space will be dominated by 100 glowing LED-backlit televisions aligned in the shape of a world map, obviously symbolizing the company?s emergence as a leading global technology brand.

Samsung claims that its CES products will shine brighter than the lavish interior.

Among Samsung's wealth of devices to be displayed, its new smart televisions clearly stand out. The company will showcase a "full" lineup of smart televisions including a 72-inch model that is claimed as the world?s largest Internet-connected television.



Aside from their ability to access the Web and support a variety of software applications, Samsung's smart television is also distinguished by its picture quality and wealth of functions.

The edge-lit LED liquid crystal display (LCD) television supports high-definition pictures and is also capable of converting 2D video into 3D stereoscopic images.

Samsung's smart televisions are equipped with the company's renewed user interface and allow viewers to leave messages on social networking services like Facebook or Twitter while watching their favorite programs.

It's estimated that Samsung sold more than 5 million smart televisions in 2010, and the company hopes to move 10 million this year, which is projected to account for about 30 percent of all smart televisions sold.


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