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Friday, December 31, 2010
Facebook Tops Google As Most Visited Site in U.S.

Facebook was the top-visited Website for the first time and accounted for 8.93 percent of all U.S. visits between January and November 2010. ranked second with 7.19 percent of visits, followed by Yahoo! Mail (3.52 percent), Yahoo! (3.30 percent) and YouTube (2.65 percent), according to online measurement service Experian Hitwise.

The combination of Google properties - such as YouTube and email, for instance - accounted for 9.85 percent of all U.S. visits. Facebook properties accounted for 8.93 percent, and Yahoo! properties accounted for 8.12 percent. The top 10 Websites accounted for 33 percent of all U.S. visits between January and November 2010, an increase of 12 percent versus 2009, according to Experian Hitwise data.

Facebook's move to the top spot shows just how quickly the site has grown in popularity. Within six years, Facebook has become the world's largest Web social network with roughly half a billion users worldwide.

Experian Hitwise has also analyzed the top 1000 search terms for 20101 and Facebook was the top-searched term overall. This is the second year that the social networking website has been the top search term overall, accounting for 2.11 percent of all searches. Four variations of the term "facebook" were among the top 10 terms and accounted for 3.48 percent of searches overall.

The term "facebook login" moved up from the 9th spot in 2009 to the second spot in 2010. YouTube was the third most-searched term in 2010, followed by craigslist, myspace and Analysis of the search terms revealed that social networking-related terms dominated the results, accounting for 4.18 percent of the top 50 searches, Experian Hitwise said.

When combined, common search terms - e.g., facebook and - for Facebook accounted for 3.48 percent of all searches in the US among the top 50 terms, which represents a 207 percent increase versus 2009. YouTube terms accounted for 1.12 percent, representing a 106 percent increase versus 2009. Aol search terms accounted for 0.34 percent of searches in 2010, but grew 22 percent versus 2009. Google terms accounted for 0.63 percent, and Craigslist terms accounted for 0.62 percent.

New terms that entered into the top 50 search terms for 2010 included - netflix, verizon wireless, espn, chase, pogo, tagged, wells fargo, yellow pages, poptropica, games and hulu Experian Hitwise added.

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