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Wednesday, December 29, 2010
Netflix Plans International Push Next Year


After its recent expansion into Canada, Netflix' streaming service is expected reach international markets next year.

Speaking to the CBC last week, Netflix spokesman Steve Swasey said the company is "talking about other regions in the world." He went on to tell the publication that Netflix is planning to "continue our international expansion next year." He also told the CBC that the company will "allocate significant dollars to it."

According to other reports, Netflix is working with "advertising and media agencies" around the world to determine ad placement. The report claims that those talks are currently "exploratory" in nature, but indicate that Netflix is getting serious about expanding the availability of its streaming offering. The report was published today at AdWeek.

Netflix is leaving its DVD-by-mail service in its wake. In October, Netflix CEO Reed Hastings echoed that sentiment, saying that the focus of his company is changing.

"By every measure, we are now primarily a streaming company that also offers DVD-by-mail," Hastings said in a statement accompanying his company's third-quarter financial results. "At the same time, the introduction of our streaming offering in Canada in late September has provided us with very encouraging signs regarding the potential for the Netflix service internationally."

Aside from its by-mail service, the company has a streaming service like Netflix's. That offering is available on the PC and on Sony's PlayStation 3.


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