Technicolor ( today announced the launch of its 3D Certification
program branded "Technicolor Certifi3D".
The certification program is geared towards broadcasters and
network service providers with the goal of delivering quality 3D
experiences to end consumers.
Technicolor Certifi3D was created to ensure that 3D material
meets minimum quality requirements before it is delivered to
consumers. As part of the service, Technicolor evaluates each
shot against a set of objective criteria for stereographic
reproduction, including a 15-point quality checklist to identify
common errors in production which result in suboptimal 3D
content. The company will also offer training programs to
broadcasters and content creators to help them migrate their
production and post-production techniques from traditional
television to the three dimensional medium.
Behind the technology that serves as the foundation for the
Technicolor Certifi3D service is an advanced 3D analysis software
tool that was developed by Technicolor?s Research and Innovation
team. Utilizing the left and right source masters, the software
builds a 3D model in real time giving an accurate pixel count for
objects that are too close or too far away from the viewer that
would result in discomfort. It also automatically detects and
flags conflicts with the edges of the TV screen, another
significant source of discomfort for 3D in the home.
Initially, the certification program will be available in London
and Los Angeles. Eventually the service would be available
Technicolor provides a range of 3D capabilities including
postproduction, Blu-ray 3D services and 3D VOD encoding to mobile