Research In Motion (RIM) today confirmed plans to acquire Swedish
firm "The Astonishing Tribe (TAT)", which provides an UI
framework for mobile devices.
RIM said that the TAT team will be joining RIM and bring their
talent to the BlackBerry PlayBook and smartphone platforms.
AT is renowned for their innovative mobile user interface (UI)
designs and has a long history of working with mobile and
embedded technology. TAT focuses on delivering great user
experiences, from a design, technology, and usability
perspective. Their design technology is used today in a variety
of industries including the consumer electronics and automotive
RIM's BlackBerry smartphones, traditionally targeted at corporate
users, have struggled to impress consumers in comparison to more
stylish devices such as Apple's iPhone.
RIM plans to launch its 7-inch PlayBook tablet in the first
quarter of 2011.