Samsung today announced the 1 millionth TV application
downloaded globally from Samsung Apps, the company's HDTV-based application store.
Users can purchase and download applications from Samsung's app
store directly from their TV. The company's 200th TV application
is now live via the platform. Samsung has reached these
milestones in less than a year after the initial launch of
Some of the most frequently downloaded applications are Hulu
Plus, ESPN Next Level and Texas Holdem, according to Samsung.
In the first half of 2010, Samsung took over 66 percent of the US
connected TV market, according to research firm The NPD Group.
Samsung presents Samsung Apps on more than 50 percent of its 2010
TV line-up and is currently the market leader in global LED TV,
LCD TV, and plasma TV sales. In the U.S. alone, Samsung expects
the market for Smart TVs to reach 6.5 million units by the end of
this year, and anticipates demand will grow to 20 million units
Samsung is working closely with the developer community to bring
new application to the Samsung Apps library. For example, earlier
this year, Samsung held several "Free the TV Developer Days"
around the world, which brought together the developer community
with leaders across the connected TV ecosystem to discuss and
plan for the exciting next era of Smart TV. These "Developer
Days" included well-attended events and contests such as the
"Free the TV Challenge" (http://www.freethetvchallenge.com/),
which are a part of a global effort led by Samsung to open up the
TV to developers wanting to distribute their content on the
biggest screen in the home and on an easy-to-use platform.
More on Samsung's Smart TV strategy and key news will be
discussed at the 2011 Consumer Electronics Show, where Mr.
Boo-keun Yoon will deliver a keynote address on Thursday, Jan. 6
in the Las Vegas Hilton Center. Finalists for the U.S. Free the
TV Challenge will also showcase their applications at the show.