Google wants business owners to know that it won't reward bad
behavior. The company fixed a glitch in its search engine that
made websites with complaints and negative reviews even more
visible to searchers.
Google developed an "algorithmic solution" which detects
merchants with abysmal ratings from users and will work to keep
those sites from being ranked highly in search results.
A story published
in the New
York Times last week was detailing a tale of consumer horror in
which a Brooklyn eyewear merchant bullied customers into leaving
furious tirades about the company on a slew of review websites.
The more angry comments, the higher the company's site seemed to
climb in the Google rankings, boosting its prominence and its
Google was "horrified" to read the story and immediately convened
a team that looked at the issue. That team developed an initial
algorithmic solution, implemented it, and the solution is already
live. "I am here to tell you that being bad is, and hopefully
will always be, bad for business in Google?s search results,"
Google wrote at its blog.
"We can't say for sure that no one will ever find a loophole in
our ranking algorithms in the future. We know that people will
keep trying: attempts to game Google's ranking, like the ones
mentioned in the article, go on 24 hours a day, every single day.
That's why we cannot reveal the details of our solution - the
underlying signals, data sources, and how we combined them to
improve our rankings - beyond what we've already said. We can say
with reasonable confidence that being bad to customers is bad for
business on Google. And we will continue to work hard towards a
better search," Google added.