The once "rivals" in the optical disc testing equipment AudioDev
Sweden AB and DaTARIUS (DataPlay GmbH) have finally entered into
cooperation, with DaTARIUS to represent AudioDev's full range of
products for optical media testing in regards to Blu-ray Disc and
the CATS D400 DVD 4x.
The representation covers sales, as well as service and support
for the products sold by DaTARIUS, in most of Europe starting
December 1st 2010, the companies said. The sales of and support
for the AudioDev SA300-platform (DVD Pro series) and SA3-platform
(CD Advanced series) remain a responsibility of AudioDev.
DaTARIUS will stop further development and sales of new equipment
of the Databank Platform for BD and DVD Cubes in Europe, although
service, repair and support for these products will be continued.
For a complete list of which countries are covered by the sales
and service agreement, visit the webpage of either AudioDev or
DaTARIUS, where you will also find all the relevant contact
DaTARIUS should not need any introduction to anyone within the
optical media industry. They have over 25 years experience in the
manufacturing and distribution of equipment for inspecting and
measuring at every stage of the optical media manufacturing
process. DaTARIUS has a global presence in the optical disc
industry through direct subsidiaries and representatives.
"We are welcoming DaTARIUS as our representative in this
important market, especially during a time when the BD-format is
expanding beyond the established replicators" says Peter Falk,
CEO of AudioDev. "I am certain that this cooperation
will be positive for our customers, both existing and new" Falk
On Friday November 12, 2010, the assets of DaTARIUS were sold by
DPHI, Inc. in the USA to investors in Europe. Thomas Hackl, one
of the new owners, has been appointed CEO. Mr. Hackl announced,
"We are very pleased to launch this new
company with a structure optimized for the current and future
support needs of our optical disc customers, and to expand into
new technologies and business developments. The partnership with
AudioDev was a key strategic decision and I am very pleased with
the atmosphere and customer oriented focus to which we are both
Another synergy these two companies have is the fact that
DaTARIUS is the only independent certified DVD A-Lab in Europe,
and AudioDev is the only certified Testing Center for BD-ROM
Media in Europe. This will give their customers access to both
testing facilities through this cooperation.