According to October 2010 data from The Nielsen Company, 29.7
percent of U.S. mobile subscribers now own smartphones that run
full operating systems.
The most popular smartphones are the Apple iPhone and RIM
Blackberry, which are caught in a statistical dead heat with 27
percent of smartphone market share in the U.S. Twenty-two percent
of smartphone owners have devices with the Android operating
When mobile users who planned to upgrade to a smartphone in the
next year were asked about their next phone, Apple's iOS and
Android were tied for "most desired" operating system, Nielsen
Among users planning to get a new smartphone, current smartphone
owners showed a preference for the Apple iPhone (35 percent),
while 28 percent of both smartphone and featurephone planned
smartphone upgraders indicated they wanted a device with an
Android operating system as their next mobile phone.
Featurephone owners planning to get a smartphone are less likely
to have made up their mind about the OS they will choose: 25
percent were "not sure" what their next desired OS might be
compared to 13 percent of smartphone owners. Those over 55 were
markedly less certain than younger mobile users, with 27.8 saying
they weren't sure what kind of device they wanted next, compared
to 12.2 percent of those 18 to 24.
Apple's iPhone and devices with the Android operating system were
the "most desired" among likely smartphone upgraders, with Apple
showing a slight lead among those age 55+ , 18 to 24, and 25 to
Women planning to get a smartphone are more likely to want an
iPhone as their next device, with slightly more males preferring
Android, according to Nielsen's data.