Toshiba plans to release the world's first LED TVs with integrated battery back-up next year, in an effort to strengthen its market position in the ASEAN region.

Toshiba's Power TV family includes the first LED TVs with integrated battery back-up. Developed to bring quality viewing to wide segments of the market at affordable prices, the Power TV family promises to deliver high picture quality, dramatic sound and low power consumption, all housed in slim designs.

Power TVs series are designed for tough infrastructure conditions. The PC 1 range, one of three in the series, are the world's first TVs to integrate a stand-by rechargeable battery, a useful feature in areas where power supply can be uncertain. Fully charged, the battery can power a TV for approximately 2 hours, long enough for the broadcast of a full soccer game, according to Toshiba. Power TV series also features "Auto Signal Booster" that improves signal sensitivity and allows viewing in areas with weak signal strengths and "Auto View", optimizes picture settings according to the ambient lighting condition for greater viewing and lower electricity consumption.

The release is part of Toshiba's strategy to strengthen its TV business in the ASEAN economies (Indonesia, Malaysia, the Philippines, Singapore, Thailand, Brunei, Myanmar, Cambodia, Laos, and Vietnam.)

Toshiba also plans to reinforce its presence throughout ASEAN by rolling out a new line-up of LCD TVs.

Besides the Power TV family, Toshiba will launch the 55ZL800 flagship model; the first 3D LED TV series for the ASEAN market.

The 55ZL800 is inspired by the CELL REGZA TV, Toshiba's flagship TV introduced for the Japanese market, and features Toshiba's newly developed CEVO Engine, a high-performance multi-processor platform that offers high image quality, sound and 3D capabilities.

The WL700 series of slim LED TVs, which will be available in 46-inch and 55-inch models, have been designed in a collaboration between Toshiba's in-house design team and Jacob Jensen Designs. The WL700 series stands out for a minimalist design in glass and metal, a slim profile, only 29mm deep, and a bezel-free screen.

"Our business is global, but we recognize that different regions have different characteristics and requirements. Toshiba's visual products enjoy a long-standing reputation for quality in the ASEAN region, and we are more than confident that we can further contribute to our customers in this important market with leading-edge products that feature functions and capabilities they want."

The global LCD TV market is growing briskly. Toshiba estimates show 2009's global market of 142 million units climbing to 200 million units in 2012, an average annual growth rate of 12 percent.

Toshiba recorded global unit sales of 10 million units in FY2009, ended March 2010. The company aims to boost that figure significantly this year, and positions growth in the ASEAN economies as the cornerstone of its strategy. Toshiba aims to achieve sales for more than 1.2 million TV units for ASEAN market in FY2011, which translates into a 20% market share.