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Wednesday, November 24, 2010
Sony Music Entertainment Launches

Sony Music Entertainment today launched the, an online shopping club for music lovers.

A member's-only online initiative designed for music fans, bargain hunters and serious collectors alike, offers a 24-hour limited time Daily Deal (changing each day at 12 noon Eastern) and five channels (changing weekly) containing a mix of premium music and merchandise available for a limited time at exclusive member's-only prices. PopMarket membership is free.

"Sony Music Entertainment is proud to be the first music company to open its vaults to music lovers and provide them with an elegant direct-to-consumer online shopping experience," said Adam Block, Executive Vice President and General Manager of Legacy Recordings, Sony Music Entertainment's catalog division. "Secure, seamless and convenient, PopMarket is open 24-7, offering fans exceptional values on great music."

Now live, provides a window of opportunity to purchase rare and collectible albums, boxed sets, memorabilia and more at deeply-discounted member's-only prices. PopMarket's inventory is limited and products are sold on a first come basis.

PopMarket has already offered deluxe boxed sets by Santana, Alabama, Ken Burns Jazz, Simon & Garfunkel and The Clash with future Daily Deals to include albums and collections by Dave Brubeck, Neil Diamond, Billie Holiday, Dolly Parton, Elvis Presley, Janis Joplin, Aerosmith and many more.

Product channel categories have included Country Legends (classic recordings from American country artists, 30th Anniversary (deluxe box sets of recordings that have stood the test of time), framed Gold Records from music's biggest artists, Singer Songwriters, and limited edition artist-specific Collector Crates sets including a classic album, t-shirt and branded CD crate.

Upcoming weekly channel categories will include deals from the British Invasion, Romantic Hits, Diva Sets, Folk/Rock Legends, Punk & Glam Rock, American Jazz & Soul, Complete Artist Collections, Pop Sensations and dedicated campaigns focusing on music from the '60s, '70s and '80s.

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