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Friday, November 19, 2010
MySpace Introduces Mashup With Facebook

Today, Myspace announced Mashup with Facebook, a new feature that allows Myspace users to log in to their Facebook accounts through their MySpace page.

With an one-click set-up, the likes and interests of a user?s Facebook profile are ported over to Myspace, enabling a user's stream to become immediately populated with the entertainment content they already love. Users will also have the ability to program their own streams based on recommendations and trending topics bubbling up on Myspace, while also engaging with other fans that share the same interests and passions in music, celebrities, TV, and movies.

Mashup with Facebook is an opt-in feature that is quick to set up. Users can visit Myspace.com and click on the Mashup with Facebook button to begin. In just a few steps, a basic Myspace profile is created and users can immediately begin building their personal profile based on information they've listed in their Facebook profile.

Facebook "likes" and "interests" are matched to relevant Myspace topic pages, profiles, video programming and other content in entertainment categories such as, music, celebrities, TV, and movies.

Tailored recommendations of new topic pages and profiles are surfaced in real-time. Subscriptions to an array of entertainment programming, including originals, exclusives and content from around the Web are automatically enabled based on personal preferences and settings. Passionate fans within the Myspace community are connected through "friending" and "following" features of Myspace topic pages and profiles.

Mashup with Facebook builds upon Sync with Facebook, a recently introduced feature that enables the syncing of a Myspace status update with a Facebook profile or Page.

Mashup with Facebook is available now to Myspace users globally. Myspace will also soon be implementing the Facebook Like button across the site to give users an easy way to share their entertainment interests with their friends on Facebook.

"We are thrilled to further our collaboration with Facebook through Mashup with Facebook. This new feature is a great illustration of our strategy around social entertainment and enabling the real-time stream. The stream is one of our most popular features on Myspace, and it is now delivering an even richer entertainment experience of relevant content for our users to enjoy," said Mike Jones, CEO of Myspace.

"Sharing entertainment and music interests is part of many of our friendships, online and off," said Dan Rose, VP of Partnerships and Platform Marketing, Facebook. "Myspace is giving people an easy way to bring their favorite bands, celebrities and movies from Facebook to create a personalized experience on Myspace from the start."

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