Blurring the traditional line between "casual" and "social" gameplay,
Microsoft is introducing new ways - and places - to play online. The
revamped all-new MSN Games site is linked to players' Facebook and
Windows Live accounts.
The MSN Games site, along with Windows Live Messenger and Bing Games,
delivers a socially infused casual games experience that links to a
player's Facebook and Windows Live networks and integrates across
platforms, offering connected gameplay with status updates, game
challenges, leaderboards and more. Also today, Microsoft announced an
alliance with social games publisher, CrowdStar, which brings some of
the company's most popular social titles to Microsoft's casual games
"We've made it easier to find and play the games you love while
connecting to the people who matter most," said Kevin Unangst, senior
global director of PC and mobile gaming at Microsoft. "MSN Games,
Windows Live Messenger and Bing reach millions of consumers every
month, and we're connecting all those players - and their social
circles - for the first time with a great games experience at the
The latest addition to the Microsoft casual games portfolio is a
preview of the new MSN Games (http://games.msn.com). The new MSN Games
lets players enjoy online games, challenge Facebook and Windows Live
friends to beat their high scores, and keep track of their favorite
celebrities - all in one place. Featuring a selection of the best
online games, real-time entertainment news from MSN Entertainment and
a design that even changes throughout the day, the new MSN Games joins
a revitalized Windows Live Messenger and Bing Games to make the best
casual games more social, more personal and more fun.
With this week's releases, Microsoft connected its casual games
properties, creating a unified games experience across the new MSN
Games, Windows Live Messenger and Bing. Sign in to your Facebook or
Windows Live account or both, scroll through your friends' status
updates, send challenge requests, view game leaderboards, or save a
game as a favorite to make it even easier to find.
All three games properties are connected by a new social feature
called Microsoft Game Hub. Whether played solo or sent as a high-score
challenge to a friend in another country, games on the new MSN Games,
Windows Live Messenger and Bing reach players from Louisville to
London and encompass more of everything that's important to you and
- Connect with friends when you log in with your Facebook and/or
Windows Live ID.
- Stay connected with instant updates on your friends' statuses, games
feeds and leaderboards.
- Stay competitive and challenge your friends to beat your high score,
whether you play a game on the MSN Games preview, Windows Live
Messenger or Bing.
- Share the fun quickly with wall posts and status updates.
- Watch the new MSN Games preview home page change depending on what
time of day it is at your location.
- Track all your favorite games, game history and scores.
- Make a game on Bing a Favorite, and play it on the new MSN Games,
Windows Live Messenger or vice versa.
- From the latest indie titles to some of the biggest names in casual
games, exclusive content and new releases regularly, play the latest
games from wherever you are online.
- Stay informed by scrolling through entertainment and celebrity news
from MSN Entertainment on the MSN Games preview home page.
- Compete for cash prizes in weekly giveaways at the Prize Corner on
the new MSN Games preview.
- Play While You Chat With Windows Live Messenger
Windows Live Messenger is one of the world's most popular IM networks,
with more than 9 billion messages sent every day. Today, Microsoft is
infusing those chats with the social features of Microsoft Game Hub
and a portfolio of new titles from publishers, including iWin, PopCap,
Arkadium, GameHouse and more
Simply log in to Windows Live Messenger, click on the Games tab, and
choose from a selection of casual games available to play directly in
the chat window either solo or against a friend in 11 countries around
the world. With the addition of Microsoft Game Hub, players can
connect with and challenge their Facebook or Windows Live friends and
the people they care about most on the new MSN Games preview and Bing
In June, Bing Games made finding and playing your favorite casual
titles online easier. Just type a query into the search window to find
and play games directly in the Web browser. Starting today, Bing Games
will expand to English-speaking international markets including
Australia, Canada, the United Kingdom and New Zealand.
Bing will also be the first of Microsoft's casual games platforms to
feature CrowdStar titles, which will join the Bing portfolio in
A portfolio of launch titles, exclusive games and frequent new
releases unites the new MSN Games, Windows Live Messenger and Bing. At
launch, more than 35 titles - including hits such as "Cubis 2" (Fresh
Games LLC), "Super Stacker 2" (inXile Entertainment), and "Plants vs.
Zombies" (PopCap) - will be connected and playable across MSN Games,
Windows Live Messenger and Bing.