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Wednesday, November 10, 2010
Google Brings "Instant Previews" To Search

Users searching on Google will soon be able to see previews of websites before clicking on them.

With Google Instant users get results as fast as they type. Once they get results back, they choose a site to visit based on the information in each result?like the title, a snippet of text and the URL. Over time Gogole has made improvements to its search results and snippets to help users pick a great page. Now Gogole is making a leap to image-based snapshots?a new kind of visual search result the company calls "Instant Previews" which makes it even faster to choose the right result.

Instant Previews provides a graphic overview of a search result and highlights the most relevant sections. To use it, click once on the magnifying glass next to the title of any search result and a visual overview of the page will appear on the right. From there, hover the cursor over any other result to see a preview. For those users who?ve recently stopped using their mouse to search, now they can navigate to a result, hit the right arrow key to see the preview, and hit the down arrow key to keep browsing.

Google found that people who use Instant Previews are about 5% more likely to be satisfied with the results they click. The previews provide new ways to evaluate search results, making users more likely to find what they?re looking for on the pages they visit.

Instant Previews offers users a visual comparison of search results and it will also pinpoint relevant content - text call outs, in orange, will sometimes highlight where users' search terms appear on the webpage so they can evaluate if it?s what they're looking for. Page previews also let users see the layout of a webpage before clicking the search result.

With Instant Previews, Google matches users' queries with an index of the entire web, identify the relevant parts of each webpage, stitch them together and serve the resulting preview completely customized to their search usually in under one-tenth of a second.

The new feature is rolling out now and should be available in more than 40 languages in the next few days.

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