NEC, Intel and Microsoft today announced that the companies
will enter into a strategic relationship to provide an
integrated digital signage offering for the global market,
This collaboration will result in an optimized digital signage
platform that addresses the retail and digital signage market
segment's need for a more streamlined, high performance and
highly reliable solution that supports digital content,
interactivity, intelligence and lifecycle management.
In January 2010, Intel and Microsoft announced a strategic
relationship to develop and promote a validated platform for
intelligent digital signage applications. NEC will integrate
solutions and services including content management and media
distribution with the digital signage platform based on the
Intel Core i5/i7 processor running Windows Embedded Standard 7.
The companies have discussed collaboration in the areas of
hardware, software, system integration and services.
NEC's joining this alliance will further promote the concept of
intelligent digital signage and embody next generation digital
signage products. This includes a strategic cloud computing
collaboration, which is intended to eventually increase
alignment between NEC, Intel and Microsoft.
The main emphasis of this proposed collaboration is as
1. Collaboration of new control devices and displays based
on Intel Architecture
* NEC will enrich its product portfolio by adding a
newly developed controller module and display specialized for
digital signage based on the Open Pluggable Specification
(OPS), Intel's initiative to standardize the design and
development of digital signs.
* These products support the development of low cost,
high quality and highly reliable digital signage solutions.
2. Collaboration to develop software applications running
Windows Embedded Standard 7 with Windows 7 technologies
* The collaboration utilizes Microsoft's latest
Windows 7 technology innovations through Windows Embedded
Standard 7. These include Windows Presentation Foundation,
Windows Touch and Windows Flip 3D navigation for multigesture
touch interfaces and context-aware applications.
* Microsoft System Center Configuration Manager for
streamlined connectivity; and smart power-management APIs.
3. Audience Measurement Solutions
* NEC will enhance its audience measurement solutions
by increasing accuracy of its state of the art age and gender
* The use of business intelligence maintained in
Microsoft SQL Server 2008 R2 database software provides more
flexibility to create visual analysis of collected data.
* Intel Core i5/i7 processors and Microsoft Windows 7
technology within Windows Embedded Standard 7 enable NEC to
develop the controller capable of managing digital signage
software and audience measurement software in a single board.
4. Upgrades NEC's operation management functions
* New remote management functions by Intel Active
Management technology such as power management and software
upgrading of displays and controllers.
* New efficient system to provide online controller
management, OS updating, software updating, asset management
and others by operating the management software.
The new products and solutions under this alliance will be
exhibited at "iExpo 2010", NEC's private show on November 11,
2010 in Tokyo. A prototype demonstration design of this
integrated digital signage platform, running Windows Embedded
Standard 7 and the Open Pluggable Specification, will be
showcased at the National Retail Federation (NRF) Annual
Convention and Expo January 9 -12, 2011 in New York.