Wednesday, July 29, 2015
Search
  
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
Samsung Starts Mass Production Of First Mobile Image Sensor with 1.0µm Pixels
Windows 10 Free Upgrade Today
Oculus Debuts Virtual Reality Film
Nokia Releases The OZO Virtual Reality Camera for Professionals
LG Electronics 2Q Profit Slumps On Weak TV, Smartphone Sales
Qualcomm Enables Wireless Charging for Mobile Devices with Metal Cases
New Memory Memory Chip Is 1,000 Times Faster Than Flash
Motorola Unveils New Moto G, Moto X Play and Moto X Style Android Phones
Active Discussions
How to back up a PS2 DL game
Copy a protected DVD?
roxio issues with xp pro
How to burn a backup copy of The Frozen Throne
Help make DVDInfoPro better with dvdinfomantis!!!
Copied dvd's say blank in computer only
menu making
Optiarc AD-7260S review
 Home > News > Mobiles > Japan M...
Last 7 Days News : SU MO TU WE TH FR SA All News

Friday, October 08, 2010
Japan Mobile Audience 'Most Connected' with 3 of 4 Users Accessing Mobile Media in June


comScore today released a study on mobile usage and behaviors in Japan, the United States and Europe from its MobiLens service.

The report examined multiple dimensions of mobile usage including content consumption, demographic comparisons and top social networking brands across markets to provide a comparative look at how consumers interact with mobile media across various geographic markets.

"Mobile media usage continues to accelerate across the globe, driven by advancing technologies and the growing number of content options available to consumers," said Mark Donovan, comScore senior vice president of mobile. "As we look across markets, dramatic differences in mobile media consumption, brand adoption and user behavior become evident. These differences are even more pronounced than they are for PC-based Internet usage due to the complex nature of mobile ? including various device capabilities, operating systems and methods of accessing content. For brands seeking to establish a multi-market presence, understanding usage dynamics across geographies is essential to implementing a successful global mobile marketing strategy."

A cross-market analysis of mobile activities in Japan, the U.S. and Europe revealed significant differences among consumers by geography. Mobile users in Japan were the "most connected" of the three markets, with more than 75 percent using connected media (browsed, accessed applications or downloaded content) in June, compared to 43.7 percent in the U.S. and 38.5 percent in Europe.

Japanese mobile users also displayed the strongest usage of both applications and browsers with 59.3 percent of the entire mobile population accessing their browsers in June and 42.3 percent accessing applications. Comparatively 34.0 percent of mobile users in the U.S. and 25.8 percent in Europe used their mobile browsers, with 31.1 percent in the U.S. and 24.9 percent in Europe accessing applications.

Messaging methods also varied with Europeans displaying the strongest use of text messaging with 81.7 percent sending a text message in June, compared to 66.8 percent in the U.S. and just 40.1 percent in Japan. Japanese users exhibited the highest reach in the email category at 54 percent, while consumers in the U.S. were most likely to use instant messaging services on their mobile (17.2 percent).

Social networking/blogs reached the greatest percentage of mobile users in the U.S. at 21.3 percent, followed by Japan at 17.0 percent and Europe at 14.7 percent. Japanese users were most likely to capture photos (63.0 percent) and watch TV/video (22.0 percent) on their mobiles, while Europeans were most likely to listen to music (24.2 percent) and play games (24.1 percent).


Previous
Next
Sonic Completes DivX Acquisition        All News        Apple To Offer New Music Service
Amazon To Open Android App Store     Mobiles News      Western Digital Announces WD Photos

Get RSS feed Easy Print E-Mail this Message

Most Popular News
 
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2015 - All rights reserved -
Privacy policy - Contact Us .