Tuesday, March 03, 2015
Search
  
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
Microsoft launches Preview Program For Xbox 360
Khronos Reveals New Vulkan API for GPUs, AMD Kills Mantle
Sharp To Seek For A Second Bailout: Nikkei
Toshiba Develops STT-MRAM Circuit For High-performance Processors
Samsung Releases New Image Sensor and NFC IC For Mobile Devices
MWC: BlackBerry Unveils New Leap Smartphone
MWC: Zuckerberg Provides Update On Plan to Connect World
MWC: Panasonic Nubo Monitoring Camera Has 4G Connectivity
Active Discussions
Need serious help!!!!
burning
nvidia 6200 review
Hello
Burning Multimedia in track 0
I'm lazy. Please help.
sanyo e6 camera
need help on some cd burning...
 Home > News > General Computing > Yahoo t...
Last 7 Days News : SU MO TU WE TH FR SA All News

Wednesday, October 06, 2010
Yahoo to Acquire Dapper Display Advertising Company


Yahoo today announced the company has signed a definitive agreement to acquire Dapper (www.dapper.net), a technology platform providing dynamic display ad creation and optimization.

Dapper enables advertisers and agencies to quickly build dynamic ad creative, leveraging data to automatically show the right product, offer, or message with each impression. Dapper's capabilities combined with Yahoo's consumer insights will further enhance Yahoo's ability to deliver customized and relevant advertising.

The acquisition will accelerate the adoption of Yahoo Smart Ads. Yahoo currently partners with Dapper, along with others in this space, and owning this technology will help the company deliver innovative solutions to an even broader range of advertisers and integrate dynamic ad serving into key Yahoo properties.

Dapper was founded by Eran Shir and Jon Aizen in 2006 with a vision to transform display advertising with personalized, relevant content.

Financial terms of the transaction were not disclosed. Yahoo expects to complete the acquisition in the fourth quarter of 2010.


Previous
Next
New Acer Veriton Nettop Line Packs Dual Core Processing and Discrete Graphics        All News        Samsung Launches High-end Samsung WAVE II Smartphone
Facebook "Groups" Users     General Computing News      TDK Showacse Transparent OLEDs at CEATEC 2010

Get RSS feed Easy Print E-Mail this Message

Related News
Yahoo Gains Search Share
Yahoo Announces New Mobile Developer Suite
Yahoo To Spin-Off Remaining Stake in Alibaba Group
Yahoo Almost Reaches Bing In US Search Share
Ebola, Frozen and Ariana Grande Top Yahoo's Most-Searched
Yahoo to Buy BrightRoll
Yahoo Reports High Revenue and Profit
Will Revamped Tumblr Compete With Youtube?
Yahoo To Shutter More Products, Responds To Proxy Battle
Yahoo, Google To Encrypt Web Mail
Yahoo, ComScore To Jointly Offer Online ad Measurements
Yahoo to Buy Flurry to Strengthen Mobile Products

Most Popular News
 
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2015 - All rights reserved -
Privacy policy - Contact Us .