Wednesday, October 01, 2014
Search
  
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
JVC Americas and Kenwood USA Merge Operations
Toshiba To Move From 3D NAND to 3D ReRAM in 2020
Search Engines Play A role In Piracy: study
Report Details Internet Access Barriers
Microsoft Previews Windows 10
Google Offers Unlimited Cloud Storage To Students
Gionee Announced The World's Thinnest Smartphone
MPEG LA Rolls Out HEVC License
Active Discussions
Yamaha CRW-F1UX
help questions structure DVDR
Made video, won't play back easily
Questions durability monitor LCD
Questions fungus CD/DVD Media, Some expert engineer in optical media can help me?
CD, DVD and Blu-ray burning for Android in development
IBM supercharges Power servers with graphics chips
Werner Vogels: four cloud computing trends for 2014
 Home > News > General Computing > Yahoo t...
Last 7 Days News : SU MO TU WE TH FR SA All News

Wednesday, October 06, 2010
Yahoo to Acquire Dapper Display Advertising Company


Yahoo today announced the company has signed a definitive agreement to acquire Dapper (www.dapper.net), a technology platform providing dynamic display ad creation and optimization.

Dapper enables advertisers and agencies to quickly build dynamic ad creative, leveraging data to automatically show the right product, offer, or message with each impression. Dapper's capabilities combined with Yahoo's consumer insights will further enhance Yahoo's ability to deliver customized and relevant advertising.

The acquisition will accelerate the adoption of Yahoo Smart Ads. Yahoo currently partners with Dapper, along with others in this space, and owning this technology will help the company deliver innovative solutions to an even broader range of advertisers and integrate dynamic ad serving into key Yahoo properties.

Dapper was founded by Eran Shir and Jon Aizen in 2006 with a vision to transform display advertising with personalized, relevant content.

Financial terms of the transaction were not disclosed. Yahoo expects to complete the acquisition in the fourth quarter of 2010.


Previous
Next
New Acer Veriton Nettop Line Packs Dual Core Processing and Discrete Graphics        All News        Samsung Launches High-end Samsung WAVE II Smartphone
Facebook "Groups" Users     General Computing News      TDK Showacse Transparent OLEDs at CEATEC 2010

Get RSS feed Easy Print E-Mail this Message

Related News
Yahoo To Shutter More Products, Responds To Proxy Battle
Yahoo, Google To Encrypt Web Mail
Yahoo, ComScore To Jointly Offer Online ad Measurements
Yahoo to Buy Flurry to Strengthen Mobile Products
Yahoo 2Q Revenue Fall
Yahoo To Stream Concerts For Free
Yahoo Offers Workforce Diversity Data
Yahoo Buys Mobile Messaging App Blink
Yahoo Disables Do Not Track Settings
Yahoo Unveils New Video and Digital Content Programming
Yahoo Set To Enter Into Original TV Programming: report
Yahoo To Encrypt Internal Traffic, Services

Most Popular News
 
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2014 - All rights reserved -
Privacy policy - Contact Us .