Sunday, April 20, 2014
Search
  
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
Ex-Apple CEO To Sell Mobiles In India
HTC Hired Ex-Samsung Marketing Officer
Xbox One Wolrdwide Sales Cross 5 million
Samsung Works With GLOBALFOUNDRIES On 14 nm FinFET Offering
Facebook To Find Nearby Friends
Console Sales Lift AMD's First Quarter Results
LG Expands 'Second Screen' TV Ecosystem With Open-Source SDK
Amazon Announces Kindle Service For Samsung Devices
Active Discussions
help questions structure DVDR
Made video, won't play back easily
Questions durability monitor LCD
Questions fungus CD/DVD Media, Some expert engineer in optical media can help me?
CD, DVD and Blu-ray burning for Android in development
IBM supercharges Power servers with graphics chips
Werner Vogels: four cloud computing trends for 2014
Video editing software.
 Home > News > General Computing > Yahoo t...
Last 7 Days News : SU MO TU WE TH FR SA All News

Wednesday, October 06, 2010
Yahoo to Acquire Dapper Display Advertising Company


Yahoo today announced the company has signed a definitive agreement to acquire Dapper (www.dapper.net), a technology platform providing dynamic display ad creation and optimization.

Dapper enables advertisers and agencies to quickly build dynamic ad creative, leveraging data to automatically show the right product, offer, or message with each impression. Dapper's capabilities combined with Yahoo's consumer insights will further enhance Yahoo's ability to deliver customized and relevant advertising.

The acquisition will accelerate the adoption of Yahoo Smart Ads. Yahoo currently partners with Dapper, along with others in this space, and owning this technology will help the company deliver innovative solutions to an even broader range of advertisers and integrate dynamic ad serving into key Yahoo properties.

Dapper was founded by Eran Shir and Jon Aizen in 2006 with a vision to transform display advertising with personalized, relevant content.

Financial terms of the transaction were not disclosed. Yahoo expects to complete the acquisition in the fourth quarter of 2010.


Previous
Next
New Acer Veriton Nettop Line Packs Dual Core Processing and Discrete Graphics        All News        Samsung Launches High-end Samsung WAVE II Smartphone
Facebook "Groups" Users     General Computing News      TDK Showacse Transparent OLEDs at CEATEC 2010

Get RSS feed Easy Print E-Mail this Message

Related News
Yahoo Set To Enter Into Original TV Programming: report
Yahoo To Encrypt Internal Traffic, Services
Yahoo Search To Feature Yelp's Reviews
Yahoo to Phase Out Support For Facebook, Google IDs In Its Services
Yahoo to Partner with Yelp: report
Yahoo Detected Hacking Attempt on Mail
Yahoo Buys Cloud Party
Yahoo COO de Castro Departs
Yahoo At 2014 CES
Yahoo CEO Apologizes for Mail Outage
Hardware Problem Causes Yahoo Mail Service Outage
Katie Couric to Join Yahoo News

Most Popular News
 
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2014 - All rights reserved -
Privacy policy - Contact Us .