HTC today unveiled a new HTC Sense experience with the new HTC Desire HD and HTC Desire Z Android-based smartphones.
The new HTC Sense experience continues HTC?s focus on the customer, placing people at the center by simply making its phones work in a more personal and natural way. HTC Sense introduces a number of innovations including a series of connected services called HTCSense.com that enhance people's mobile experience on HTC phones.
The new HTC Sense experience offers a variety of enhancements that improve how people capture, create, share and access multimedia content. With a newly created camera experience, people can record HD videos or capture and edit images with a variety of fun camera effects. With HTC Locations, people have instant, on-demand mapping without download delays or incurring mobile roaming charges.
HTC Sense also includes a new integrated online e-reading experience utilizing a new e-book store powered by Kobo? and a new, mobile-optimized e-reader that includes the ability to highlight, annotate and search for definitions or translate unfamiliar terms.
With the new HTCSense.com service, people can simply manage their mobile phone experience from their HTC phone or personal computer. For example, people can easily locate a missing phone by triggering the handset to ring loudly, even if it is set to silent, or to flag its location on a map. If the phone?s been lost or stolen, users can remotely lock the phone, forward calls and texts to another phone, send a message to the phone to arrange its return or even remotely wipe all personal data from it. HTCSense.com makes it easy to setup a new HTC phone or access archived mobile content such as contacts, text messages and call history from a PC browser. People can also customize their phones with exclusive HTC content like wallpapers, HTC scenes, sounds or plug-ins.
HTC Desire HD
HTC Desire HD showcases multimedia content with its 4.3" LCD display and Dolby Mobile and SRS virtual sound and is the first to be powered by the new 1GHz Qualcomm 8255 Snapdragon processor. The HTC Desire HD enables 720p HD video recording and includes an 8-megapixel camera with dual-flash. The HTC Desire HD is sculpted from a block of solid aluminum. It also includes the new HTC Fast Boot that enables people to quickly make a call or check emails by shortening the time taken to complete the power-up sequence.
HTC Desire Z
HTC Desire Z makes it quick and easy to stay connected with friends on Facebook and Twitter. The phone features a 'pop hinge' that opens to reveal a QWERTY keyboard for fast typing. HTC Desire Z?s keyboard also includes a variety of keyboard shortcuts and two customizable keys for providing instant access to common functions without the need to open menus. HTC Desire Z also includes 720p HD video recording and a 5-megapixel camera with automatic flash. It is the first phone to utilize the new 800MHz Qualcomm 7230 processor for improved performance and battery life and also includes HTC Fast Boot.
The new HTC Desire HD and HTC Desire Z will be broadly available through mobile operators and retailers across major European and Asian markets from October 2010 with the HTC Desire Z shipping in North America later this year.
HTC's launch of the new phones came a day after Nokia launched three new smartphones at its annual showcase conference in London.
HTC is battling for the position of fourth-largest smartphone maker with much larger cellphone maker Samsung.