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Thursday, September 02, 2010
Samsung's Digital Imaging Products at IFA 2010


Samsung has today unveiled its latest ambitious digital imaging products in support of the company?s goal to become a top three player in the market by 2012.

Samsung has continued to strengthen its offerings in the digital imaging industry in recent months, with a number of technologies developed which capitalize on the strength of Samsung? integrated technology expertise and company-wide investments in research and development. A primary area of innovation has been Samsung?s dual view compact digital cameras such as the recently launched ST600 and ST100 models, which give users the chance to capture the fun in front of the camera.

Samsung is also exhibiting its new full HD T10 camcorder, which is being launched during the show. The full HD T10 features a 20-degree Slanted Lens to ensure consumers can capture their video and photos without users suffering from the sore wrist often associated with camcorder use. The T10 also delivers stylish portability for capturing and editing video content on the move, with its small form and 2.7-inch AMOLED screen. Samsung is also showing users how to connect with the moment through additional digital imaging products, such as the new E10, ST80 and PL90 models, which incorporate innovative connectivity features.

Dual view models

The newly-launched ST600 and ST100 feature 1.8-inch dual LCD Screen technology, enabling users to capture the fun both in front of and behind the camera, and a 14-megapixel sensor. The products have the added benefit of giving consumers the convenience of accessing key features with a simple tilt or hand gesture. Both models are available in four colors.

The new dual view range also comes equipped with high-quality Schneider KREUZNACH lens, supported by optical and digital image stabilization. While the ST600 combines a 27mm wide-angle focal length with a 5x optical zoom, the ST100 is the first Samsung dual view camera to feature an internal 5x optical zoom, keeping its design optimally chic (35mm focal-length). Both models incorporate functions including scene recognition technology, which analyzes the colour, brightness, motion and subject and then selects the appropriate scene mode for the user.

Time to share

The new 14.2-megapixel point-and-shoot ST80 joins Samsung?s line-up of Wi-Fi enabled cameras and includes Samsung?s AllShare (DNLA) connectivity, a 3x optical zoom and 3.0 inch wide touch-screen with HD video recording.

Not to be outshone, the 12.2-mega-pixel PL90 digital camera, featuring a built-in USB connector enabling consumers to capture images and connect to a computer on the move without the need for additional wires or cords. Features of the PL90 also include Samsung?s new Smart Auto technology and intelligent Smart Auto function.


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