Onkyo's newest Blu-ray player, the BD-SP808 will offer BLOCKBUSTER On Demand.

This month, the model will be rolled out in electronics stores in the U.S.

The BLOCKBUSTER On Demand service allows customers to browse and select certain movies as soon as the titles are available on DVD and Blu-ray without having to pay a monthly subscription fee. Using the system's search tool, consumers can also view ratings, trailers and other information about each movie for a more personalized and simplified viewing experience.

Onkyo's BD-SP808 offers other features in addition to BLOCKBUSTER On Demand, including a High Quality Video Scaler and full-featured Blu-ray Disc Play Back.