Nokia today announced it has signed an agreement to acquire Motally Inc., a privately-held US-based company.
Motally's mobile analytics service offers in-application tracking and reporting, and is designed to enable developers and publishers to optimize the development of their mobile applications through increased understanding of how users engage. The service offering is planned to be adapted for Qt, Symbian, Meego and Java developers, and Nokia plans to continue serving Motally's existing customer base.
"The acquisition underpins Nokia's drive to deliver in-application and mobile web browsing analytics to Ovi's growing, global eco-system of developers and publishers, enabling partners to better connect with their customers and optimize and monetize their offering", said Marco Argenti, Vice President, Media, Nokia.
Motally currently employs a team of eight people.
The transaction is subject to customary closing conditions and is expected to close during the third quarter of 2010.
'Touch and Type' design for latest Nokia X3
In related news, Nokia unveilled the super slim Nokia X3 Touch and Type, with a unique combination of a touch screen and traditional 12 button phone keypad. As Nokia's first 'Touch and Type' phone, the Nokia X3 allows people to tap quickly on the bright color touch screen, as well as enjoy the familiarity of the full keypad for quick fire text messages and phone calls. Expected to be on sale in the third quarter, the Nokia X3 is expected to retail for approximately EUR 125, excluding taxes and subsidies.
With its sleek and modern design coming in at a very thin 9.6mm - making it one of the slimmest Nokia phones ever - the Nokia X3 slips easily into the purse or the pocket, and looks the part with its brushed aluminum back cover which will come in five colors.
Despite its size, the Nokia X3 is jam-packed with features including 3G, WLAN, a music player and an FM radio.
Lovers of the snapshot and social networks will enjoy a 5 megapixel camera with 4X digital zoom that can take both still and video images.
The Nokia X3 also features dedicated music and messaging keys allowing fast access to important Ovi services including social and entertainment applications. In addition to Ovi Mail, people's favorite consumer email and chat accounts can be pushed direct to the phone via Nokia Messaging.
With a gentle glide over the touch screen people can go online and get access to many services including thousands of apps from Ovi Store. In certain markets, the new phone will also be available with Ovi Music Unlimited, enabling the owner to access a virtually limitless range of the latest hit music that can be stored on the available 16GB memory card.