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Tuesday, July 27, 2010
Sony to Introduce Playstation Logo Licensing Program

Sony Computer Entertainment Inc. (SCE) today announced the introduction of PlayStation "Logo Licensing Program" targeted for variety of products from apparel to everyday items as part of the Official Licensing Program.

Licensees who enter into an agreement with SCE through the "Logo Licensing Program" will be able to design their product using the PlayStation logos and or the iconic △○×□ marks, Sony said. The program is applicable to a variety of lifestyle products such as apparel, accessories, house wares and more. Furthermore, SCE will provide "Official Licensed Product logo" to be used on product packages, proving that the products comply with the guideline and have been approved by SCE.

Further details on the licensing program are available on the official site (http://www.scei.co.jp/olp/index_e.html).

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