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Monday, July 12, 2010
LG Brings 3D LED HDTV and Blu-ray Disc Players to the US


LG Electronics introduces a full suite of 3D technology products inlcuding the new top-of-the-line "Infinia" LED HDTVs with its 3D-capable Network Blu-ray Disc player.

LG Infinia LX9500 and LX6500 series HDTVs, paired with the company's BX580 Network Blu-ray Disc player and custom 3D eyewear, now enable consumers to experience 3D TV. The LX9500 provides THX certified picture quality, Full LED Slim technology and content from NetCast Entertainment Access and an ultra-high refresh rate.

LG will be offering an exclusive bundle at retail for the launch of its 3D technology suite. With the 1-2-3D bundle, consumers who purchase any LG LX9500 or LX6500 LED HDTV paired with the LG 3D Blu-ray Disc Player from participating retailers, will receive two free pairs of the 3D active shutter glasses, a $100 instant rebate and a bonus redemption certificate to receive Warner Home Video's Blu-ray 3D title IMAX Under the Sea 3D by mail while supplies last. Visit LGusa.com/3Dpromo or visit participating retailers for full details.

LG's 55- and 47-inch class LX9500 works with the use of active shutter glasses and an emitter built directly into the television to provide 3D content in Full HD 1080p resolution to each eye.

LG's proprietary Full LED Slim technology elevates picture quality with LED backlighting that supports detailed local dimming for improved contrast and detail, while also allowing for a sleek frame with an ultra-slim 0.92-inch wide bezel for a virtually borderless look. The set itself measures less than an inch thick at its thinnest point. With up to 240 addressable LED segments (on the 55LX9500), this HDTV provides deeper black levels, sharper colors and an overall uniform picture quality that typically could not be achieved on an ultra-thin set. The LX9500 also offers a 480Hz refresh rate, LED local dimming and 2D THX Certification.

Entertainment options include the NetCast Entertainment Access. This model is Wi-Fi enabled (adaptor required, sold separately), so online content can be accessed through a wireless connection to a home network. LG's LX9500 series also incorporates LG's "Magic Wand" remote system that provides an intuitive interaction with the set. LG's LX9500, launching in July, is supported by an integrated, multifaceted marketing campaign with broadcast and online advertising tied to LG's corporate partnership with the NCAA, which began airing during the NCAA "March Madness" men's basketball tournament.

LX6500 Series

LG's LX6500 series, available in 55- and 47-inch class screen sizes through U.S. retailers, delivers 3D technology, and contains energy-saving features.

Featuring LED Plus technology, the LX6500 combines edge lighting and local dimming for greater control of individual sections of the picture, based on the actual on-screen content which will deliver better contrast, clarity and color detail, as well as greater energy efficiency compared to conventional LCD TVs. With the dynamic mega contrast ratio of 8,000,000:1, the LX6500 delivers bright colors and deeper blacks. LG's TruMotion 240Hz technology enables your TV to keep up with the fastest moving scenes. The LX6500 series also features NetCast and is WiFi capable (adaptor required, sold separately).

Both the LX9500 and LX6500 are boasting connectivity and a virtually limitless content package with a variety of entertainment options, including NetCast Entertainment Access. With NetCast, consumers can access the following Netflix, VUDU, YouTube, Yahoo Widgets and Picasa.

LG's BX580 Network Blu-ray Disc Player adds 3D playback capabilities in addition to 2D Blu-ray discs and DVD playback. The BX580 provides consumers with the ability to enjoy the new 3D content format and also access online content from NetCast, including Netflix, CinemaNow, VUDU, YouTube, MLB.TV, Pandora, Picasa and AccuWeather, the BX580 provides an unrivalled entertainment package.

LG's BX580 3D-capable Network Blu-ray Disc player has built-in Wi-Fi capability allowing consumers to access online content through a connection to their home network, without the need for a direct Ethernet connection. DLNA certification gives users access to content, like family videos, from other DLNA certified devices such as a computer.

LG is facing the strong competition of Sony and Samsung in the 3D LED-backlit HDTV market. Samsung and Sony's 120Hz 46-inch LED-backlit LCD TVs are currently both selling at $1,399.99. For its 240Hz 46-inch LED TV, Samsung's asking price is $300 higher than Sony's. Samsung's top-featured 3D model ― the 55-inch LED-backlit 240Hz ― is priced at a staggering $7,000.

Samsung began selling 3D TV sets in the United States in March this year.

The global shipments of 3D TVs will increase to 4.2 million this year and to 12.9 million by 2011. In 2015, the market for 3D televisions will spike up to 78.1 million units, according to the forecast by market research firm iSuppli.



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