The share of 3D Plasma Display Panel (PDP) TV is expected
to represent over 86% of all PDP TVs in 2013, according to
report by market research firm DisplayBank.
Panasonic currently manufacture 3D TV in all HD and FHD
models (excluding 37-inch) and Samsung SDI manufacture 3D
TV in 50-, 58- and 63-inch FHD model. LG Electronics is
preparing 50- and 60-inch FHD model to sequentially launch
3D PDP TV starting from July. PDP makers are expected to
equip 3D function to 42-inch HD PDP TV products that
comprise highest share, from next year and 50-inch HD 3D TV
is expected to be launched within this year.
3D PDP TV is expected to appeal to consumers from more
reasonable price perspective point as the product widens
price gap from highly priced 3D LED LCD TV. Compared to
LCD, PDP has relatively lesser cost increase factors that
consequently lead to increased profitability on PDP
industry such that the share of 3D PDP TV in all PDP TV
market is expected to sharply increase.
Jusy Hong, senior analyst in Display research group at
Displaybank noted "PDP industry suffers from lesser
production capacity as well as marketing capability
compared to LCD and from not having new investments that
market expansion will become difficulty due to the limit in
production even with the recognition coming from consumers.
3D PDP TV will remain at the limit of replacing 2D PDP TV
under the limited PDP TV market."