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Monday, June 28, 2010
Yahoo! Publishes First Guide for Creating Web Content


To help writers, editors, and content creators write effectively for the Web, Yahoo! Inc.is publishing "The Yahoo! Style Guide: The Ultimate Sourcebook for Writing, Editing, and Creating Content for the Digital World."

The guide focuses on the specific issues associated with developing content for the online medium. "The growth of online communication is only accelerating," said Chris Barr, senior editorial director of Yahoo!, "but there hasn't been a comprehensive manual of online editorial best practices to guide writers and editors. As the volume of Internet content grows and people become increasingly dependent upon clear and concise content, Yahoo! is pleased to be able to share these principles for writing for an online audience that we have amassed over the course of our 15-year history."

Yahoo!'s core team of editors, led by Barr, revisited the company's in-house style guide, addressed new concepts for online writing, and re-examined the old ones. They divided the guide into six sections covering not only the basics of grammar and punctuation, but also issues that even seasoned print editors and writers making the move to online writing struggle with, including creating accessible websites, minimizing legal risk on a website, and improving a site's rank in search results. Before-and-after examples of how to clean up problem copy abound. Equally important, "The Yahoo! Style Guide" shows how to write for an international audience, an audience that has no borders, significant because the Web has become a one-stop shop for people communicating with others around the globe.

The "Yahoo! Style Guide" will be released on July 6, 2010, by St. Martin's Griffin, and is available in print wherever books are sold, and in digital versions for the iPad and Kindle. To learn more about "The Yahoo! Style Guide," visit styleguide.yahoo.com, and follow "The Yahoo! Style Guide" on Twitter at: @YahooStyleGuide


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