iSuppli Corp. today announced it has entered into an agreement in principle that is expected to lead to the acquisition of Screen Digest, a provider of market research covering film, television, broadband media, mobile media, cinema, home entertainment, TV technology and video games.
While the financial terms of the acquisition are not public, Screen Digest and its wholly owned subsidiary Adams Media Research (AMR) would become part of iSuppli; the acquisition is expected to be completed before the end of 2010.
"The addition of Screen Digest?s vast range of Intelligence services would enable iSuppli to offer its clients the most complete understanding of the Technology, Media and Telecommunications (TMT) value chain in the market research business today," said Derek Lidow, President and Chief Executive Officer of iSuppli.
Screen Digest?s strong London base would enhance the iSuppli analyst and sales presence in Europe and serve as a launching pad for the combined companies? services. Screen Digest has been tracking global media markets for almost 40 years. The company employs a team of over 45 expert analysts.
The planned acquisition would include AMR, which is the U.S. media industry's key source of market data and financial analysis on the film, television, video game and digital media markets.
"We at Screen Digest are looking forward to the prospect of joining the iSuppli team by combining our decades of media research with their extensive and detailed electronic value chain expertise," said Allan Hardy, Managing Director of Screen Digest.