Wednesday, April 16, 2014
Search
  
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
Google Reports Lower Than Expected First Quarter revenue
AMD Demonstrates Next-Gen x86 APU Running Fedora Linux
Lenovo Introduces A to Z and FLEX 2 series Of Laptops and Desktops
Japanese Court Rejects Mt Gox Bankruptcy Protection Application
LaCie Warns Of Security Breech
Smartphone Makers, Carriers To Support Anti-theft Initiative
Samsung Galaxy S5 Carries A Very High Bill of Materials
Intel's Quarterly Net Better Than Expected
Active Discussions
help questions structure DVDR
Made video, won't play back easily
Questions durability monitor LCD
Questions fungus CD/DVD Media, Some expert engineer in optical media can help me?
CD, DVD and Blu-ray burning for Android in development
IBM supercharges Power servers with graphics chips
Werner Vogels: four cloud computing trends for 2014
Video editing software.
 Home > News > Mobiles > iPhone'...
Last 7 Days News : SU MO TU WE TH FR SA All News

Thursday, June 10, 2010
iPhone's Mobile Advertising Platform Could Lock Out Google's AdMob Plans


Google said on Wednesday recent changes to Apple's developers agreement would cripple Google's advertising tools for the iPhone, creating "artificial" barriers to competition.

Apple proposed new developer terms on Monday. According to the founder of mobile ad company AdMob, Apple's developer terms would prohibit app developers from using AdMob and Google?s advertising solutions on the iPhone. Google paid $750 million for AdMob. The FTC approved it last month, saying Apple's entry into the mobile ad market would increase competition.

"These advertising related terms both target companies with competitive mobile technologies (such as Google), as well as any company whose primary business is not serving mobile ads, Omar Hamoui, founder of mobile ad company AdMob, said in a blog post. "This change threatens to decrease - or even eliminate - revenue that helps to support tens of thousands of developers. The terms hurt both large and small developers by severely limiting their choice of how best to make money. And because advertising funds a huge number of free and low cost apps, these terms are bad for consumers as well," Hamoui added.

Hamoui also said that artificial barriers to competition hurt users and developers and, in the long run, stall technological progress.

Google plans to speak to Apple to express their concerns about the impact of these terms, Hamoui added.

AdMob has disclosed that roughly one-third of the ads it served in April were for devices running the iPhone platform.

Apple's latest iPhone developers agreement allows user data to be transmitted only to "an independent advertising service provider whose primary business is serving mobile ads," one that is not affiliated with "a developer or distributor of mobile devices, mobile operating systems." This would bar Google, which is developing the Android mobile operating system.


Previous
Next
OCZ Launches The StealthXStream 2 Power Supply Series        All News        Sony Unveiled Two New Entry-level DSLR Cameras
Apple And Google Battle Moves to the Display Front     Mobiles News      Samsung Wave S8500 Features The Same ARM Core As The Apple iPad, iPhone

Get RSS feed Easy Print E-Mail this Message

Related News
iPhone To Get China Push With China Mobile Deal
Get An Unlocked iPhone 5S From Apple Store
Curved iPhone With More Sensors?
Apple Admits iPhone 5s Battery Issue
Weak Orders For The iPhone 5C
iPhone 5s And iPhone 5c Arrive in Italy, Russia, Spain And More Than 25 Countries on Friday
Microsoft Buys Your Phone
Apple Continues Familiar Design and Pricing Strategy with iPhone 5c
iPhone 5s Carries $199 BOM and Manufacturing Cost
First Weekend iPhone Set New Record
Apple iPhone Fingerprint Scanner Hacked
Apple Confirms iOS7 Lockscreen Bug

Most Popular News
 
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2014 - All rights reserved -
Privacy policy - Contact Us .