Samsung Electronics has launched the first eco-friendly and large format information display (LFD) incorporating LED backlighting technology.

Samsung is introducing the EX series which is the world's thinnest LFD suitable for showing large advertisements, and is available in 40-inch, 46-inch and 55-inch models, and also has the option of a built-in PC.

The new LED LFDs are much better than conventional LCD displays in terms of electricity consumption, design, image quality and efficiency, and they are expected to significantly change the landscape of the advertising display market.

The EX series, which consume significantly less energy than the existing models, are green products with Energy Star 5.0 certification. By incorporating LED technology, these models use up to 40 percent less electricity than LCD displays and produce less carbon dioxide and fewer hazardous substances. In addition, the option of a built-in PC eliminates the need to purchase an additional PC, resulting in higher efficiency and less maintenance cost.

The EX series also boast extreme thinness and lightness. They are 35-to-40 percent lighter than other large information displays of the same size at about 15 kg (based on 46-inch), differentiating themselves from the conventional heavy and thick advertising displays.

In addition, the EX series features a 120 Hz panel refresh rate. The 1920 x 1080 Full HD resolution and the high contrast ratio provide high picture quality. Magicinfo i, Samsung?s proprietary content management solution also allows users to control several displays easily by connecting them to a network.

The RJ45 port enables users to control the displays through a LAN cable. The smart scheduling function, allows users to turn on and off the display, adjust the volume and set input sources by simply using the OSD.