Wednesday, August 24, 2016
Search
  
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
AMD Increased GPU Market Share in Q2 2016
Chinese Firm Unveils 64-core CPU
PlayStation Now Coming to PC, DualShock 4 USB Wireless Adaptor Unveiled
Upgraded Tesla Car Get From 0 to 60 in 2.5 Seconds
Opera VPN App For Android Released
Microsoft Provides Glimpse Of 24-core Processor For HoloLens
Nvidia Unveils Parker, The Latest SOC For Autonomous Vehicles
Toshiba to Implement Eyefi Connected Features in Next FlashAir SD Cards
Active Discussions
Which of these DVD media are the best, most durable?
How to back up a PS2 DL game
Copy a protected DVD?
roxio issues with xp pro
Help make DVDInfoPro better with dvdinfomantis!!!
menu making
Optiarc AD-7260S review
cdrw trouble
 Home > News > General Computing > Google ...
Last 7 Days News : SU MO TU WE TH FR SA All News

Friday, June 04, 2010
Google Invests in Exchange Bidding


Google has acquired Invite Media, a start-up based in New York and Philadelphia. Invite Media has developed technology that enables advertisers and agencies to use "real time bidding" to buy display ad space, and to optimize display ad campaigns, across multiple advertising exchanges, all in a single interface.

Real time bidding technology enables advertisers and agencies to tailor their bids on an impression-by-impression basis, based on their own data, when bidding on websites that choose to make their ad space available through an advertising exchange. Exchanges that enable real time bidding to all, or some, of their buyers include the DoubleClick Ad Exchange, along with a number of other exchange platforms.

For example, using real time bidding, a retailer running a display ad campaign for a shoe sale can bid $5 CPM (cost per 1000 impressions) for ad impressions on a particular news website, but specify that it will bid $10 CPM and show an ad for running shoes if it knows that browser has previously visited the athletics part of its website. Details of the ad impression are passed to the retailer?s bidding platform in real time by the exchange, and the auction takes into account the retailer?s increased bid. This technology lets advertisers and agencies continuously tailor and hone their display ad campaigns, and alter their bids and ads, to reach potential customers they want to attract.

Google plans to continue to invest significantly in improving Invite Media?s technology and products as a separate platform and, in time, make it work with the company's DoubleClick for Advertisers (DFA) ad serving product. DFA enables advertisers and agencies to plan, target, serve and measure display ad campaigns across the web. Integrating Invite Media?s technology will help DFA?s clients to buy ad space across multiple ad exchanges, as part of managing their broader display ad campaigns.


Previous
Next
New LG Mobile Phone Coming to T-Mobile USA        All News        Samsung Releases The SE-S084D Slim External DVD Writer
Sharp Unveils Multi-screen Display with World's Thinnest Frame Width     General Computing News      Kazaa Founders Unveil 'Rdio' Social Music Service

Get RSS feed Easy Print E-Mail this Message

Related News
Google Duo App Joins Field of Video Calling
Russia Fines Google $6.75 Million
Alphabet Posts Strong Revenue on Video Market
Updated Google Maps Highlight Areas of Interest
Google Keeps The Lead Pack In Federal Lobbying Expenditures
South Korea Probes Google: report
European Antitrust Authorities Send Complaints To Google on Advertising, Search
Google Wants To Make Websites Viewable in VR
Google Says SSDs Not Perfectly Stable Yet For Data Centers
Qualcomm Snapdragon 600 and 800 Procesors To Support Google Tango Augmented Reality Technology
KDDI, Google Complete 60-Terabit Trans-Pacific Cable
Google Offers Users More Ways To Manage Ads

Most Popular News
 
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2016 - All rights reserved -
Privacy policy - Contact Us .