Friday, October 09, 2015
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
Apple Removes Apps From Online Store
PC Shipments Kept Falling In 3Q
Apple Says Battery Tests For iPhone 6s Lineup May Be Misleading
Qualcomm Showcases 24-core Server Chip
AT&T Customers Allowed To Make Calls Over Wi-Fi
Amazon Launches App Developing Platform For IoT
18.4-inch Samsung Galaxy View Tablet Passes FCC Certification
Facebook to Test Emoji Icons
Active Discussions
How to back up a PS2 DL game
Copy a protected DVD?
roxio issues with xp pro
How to burn a backup copy of The Frozen Throne
Help make DVDInfoPro better with dvdinfomantis!!!
Copied dvd's say blank in computer only
menu making
Optiarc AD-7260S review
 Home > News > General Computing > Google ...
Last 7 Days News : SU MO TU WE TH FR SA All News

Friday, June 04, 2010
Google Invests in Exchange Bidding

Google has acquired Invite Media, a start-up based in New York and Philadelphia. Invite Media has developed technology that enables advertisers and agencies to use "real time bidding" to buy display ad space, and to optimize display ad campaigns, across multiple advertising exchanges, all in a single interface.

Real time bidding technology enables advertisers and agencies to tailor their bids on an impression-by-impression basis, based on their own data, when bidding on websites that choose to make their ad space available through an advertising exchange. Exchanges that enable real time bidding to all, or some, of their buyers include the DoubleClick Ad Exchange, along with a number of other exchange platforms.

For example, using real time bidding, a retailer running a display ad campaign for a shoe sale can bid $5 CPM (cost per 1000 impressions) for ad impressions on a particular news website, but specify that it will bid $10 CPM and show an ad for running shoes if it knows that browser has previously visited the athletics part of its website. Details of the ad impression are passed to the retailer?s bidding platform in real time by the exchange, and the auction takes into account the retailer?s increased bid. This technology lets advertisers and agencies continuously tailor and hone their display ad campaigns, and alter their bids and ads, to reach potential customers they want to attract.

Google plans to continue to invest significantly in improving Invite Media?s technology and products as a separate platform and, in time, make it work with the company's DoubleClick for Advertisers (DFA) ad serving product. DFA enables advertisers and agencies to plan, target, serve and measure display ad campaigns across the web. Integrating Invite Media?s technology will help DFA?s clients to buy ad space across multiple ad exchanges, as part of managing their broader display ad campaigns.

New LG Mobile Phone Coming to T-Mobile USA        All News        Samsung Releases The SE-S084D Slim External DVD Writer
Sharp Unveils Multi-screen Display with World's Thinnest Frame Width     General Computing News      Kazaa Founders Unveil 'Rdio' Social Music Service

Get RSS feed Easy Print E-Mail this Message

Related News
Google Introduces The Accelerated Mobile Pages Project To Advance Mobile Optimized Content
Google Officially Becomes Alphabet
Google, Microsoft Resolve Global Patent Fight
Google To Bring Internet to More Indians
FTC To Probe Google Over Android: report
Google Improves Voice Search
France Rejects Google's Appeal In Right to Be Forgotten Case
Google To Hold Nexus Press Event On Sept. 29
Google Glass Becomes Project Aura
Russian Competition Authority Finds Google guilty Of Antitrust Abuses
Google Shopping Delivery Available In More U.S. Areas
Google Play Is Coming Back To China: report

Most Popular News
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2015 - All rights reserved -
Privacy policy - Contact Us .