Monday, March 02, 2015
Search
  
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
Google To Launch Wireless Service, Android Pay
HP to Buy Aruba Networks
MWC: Intel Launches New Mobile SoCs, LTE Solution
Jolla Introduces Sailfish OS 2.0
MWC: Fujitsu Develops Smartphone with Iris Authentication
NXP and Freescale Announce $40 Billion Merger
Toshiba Launched TransferJet Adapter for iPhone, iPad and iPod in Europe
Blu-ray Players Could Install Malware
Active Discussions
Need serious help!!!!
burning
nvidia 6200 review
Hello
Burning Multimedia in track 0
I'm lazy. Please help.
sanyo e6 camera
need help on some cd burning...
 Home > News > General Computing > Google ...
Last 7 Days News : SU MO TU WE TH FR SA All News

Friday, June 04, 2010
Google Invests in Exchange Bidding


Google has acquired Invite Media, a start-up based in New York and Philadelphia. Invite Media has developed technology that enables advertisers and agencies to use "real time bidding" to buy display ad space, and to optimize display ad campaigns, across multiple advertising exchanges, all in a single interface.

Real time bidding technology enables advertisers and agencies to tailor their bids on an impression-by-impression basis, based on their own data, when bidding on websites that choose to make their ad space available through an advertising exchange. Exchanges that enable real time bidding to all, or some, of their buyers include the DoubleClick Ad Exchange, along with a number of other exchange platforms.

For example, using real time bidding, a retailer running a display ad campaign for a shoe sale can bid $5 CPM (cost per 1000 impressions) for ad impressions on a particular news website, but specify that it will bid $10 CPM and show an ad for running shoes if it knows that browser has previously visited the athletics part of its website. Details of the ad impression are passed to the retailer?s bidding platform in real time by the exchange, and the auction takes into account the retailer?s increased bid. This technology lets advertisers and agencies continuously tailor and hone their display ad campaigns, and alter their bids and ads, to reach potential customers they want to attract.

Google plans to continue to invest significantly in improving Invite Media?s technology and products as a separate platform and, in time, make it work with the company's DoubleClick for Advertisers (DFA) ad serving product. DFA enables advertisers and agencies to plan, target, serve and measure display ad campaigns across the web. Integrating Invite Media?s technology will help DFA?s clients to buy ad space across multiple ad exchanges, as part of managing their broader display ad campaigns.


Previous
Next
New LG Mobile Phone Coming to T-Mobile USA        All News        Samsung Releases The SE-S084D Slim External DVD Writer
Sharp Unveils Multi-screen Display with World's Thinnest Frame Width     General Computing News      Kazaa Founders Unveil 'Rdio' Social Music Service

Get RSS feed Easy Print E-Mail this Message

Related News
Google To Launch Wireless Service, Android Pay
Google Showcases Future Silicon Valley Headquarters
Yahoo Gains Search Share
Google to Start Ranking Mobile-friendly Sites Higher
Google Buys Softcard To Push Google Wallet Service
Google Mobile Search Now Shows Videos, News In One Place
Italy Plans To Conduct Inspections At Google U.S. Offices
Google Launches Chinese Language Developer Channel on YouTube
Mattel And Google Reimagines the Iconic View-Master Toy
Google Offers You 2GB Of Storage If You Run A Security Checkup
Google To Add Health-related Info To The Knowledge Graph
Google Says Right To Be Forgotten Should Be Limited To EU

Most Popular News
 
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2015 - All rights reserved -
Privacy policy - Contact Us .