Monday, October 24, 2016
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
Samsung Galaxy Note 7 Customers To Get New Galaxy Not 8 Or Galaxy S8 Smartphones Half Price
AT&T to Acquire Time Warner For $85.4B
Internet Disruptions Were Caused By Attacked Connected Devices
TSMC, GlobalFoundries/Samsung To Present Their 7nm Platforms At IEDM
Hon Hai Gains Apple Mac Orders From Quanta
AT&T In Advanced Talks With Time Warner On Merger
LG's Next Flagship G6 Smartphone Won't be Modular
Samsung to Exchange Galaxy Note 7 with New Galaxy S8
Active Discussions
Which of these DVD media are the best, most durable?
How to back up a PS2 DL game
Copy a protected DVD?
roxio issues with xp pro
Help make DVDInfoPro better with dvdinfomantis!!!
menu making
Optiarc AD-7260S review
cdrw trouble
 Home > News > General Computing > Google ...
Last 7 Days News : SU MO TU WE TH FR SA All News

Friday, June 04, 2010
Google Invests in Exchange Bidding

Google has acquired Invite Media, a start-up based in New York and Philadelphia. Invite Media has developed technology that enables advertisers and agencies to use "real time bidding" to buy display ad space, and to optimize display ad campaigns, across multiple advertising exchanges, all in a single interface.

Real time bidding technology enables advertisers and agencies to tailor their bids on an impression-by-impression basis, based on their own data, when bidding on websites that choose to make their ad space available through an advertising exchange. Exchanges that enable real time bidding to all, or some, of their buyers include the DoubleClick Ad Exchange, along with a number of other exchange platforms.

For example, using real time bidding, a retailer running a display ad campaign for a shoe sale can bid $5 CPM (cost per 1000 impressions) for ad impressions on a particular news website, but specify that it will bid $10 CPM and show an ad for running shoes if it knows that browser has previously visited the athletics part of its website. Details of the ad impression are passed to the retailer?s bidding platform in real time by the exchange, and the auction takes into account the retailer?s increased bid. This technology lets advertisers and agencies continuously tailor and hone their display ad campaigns, and alter their bids and ads, to reach potential customers they want to attract.

Google plans to continue to invest significantly in improving Invite Media?s technology and products as a separate platform and, in time, make it work with the company's DoubleClick for Advertisers (DFA) ad serving product. DFA enables advertisers and agencies to plan, target, serve and measure display ad campaigns across the web. Integrating Invite Media?s technology will help DFA?s clients to buy ad space across multiple ad exchanges, as part of managing their broader display ad campaigns.

New LG Mobile Phone Coming to T-Mobile USA        All News        Samsung Releases The SE-S084D Slim External DVD Writer
Sharp Unveils Multi-screen Display with World's Thinnest Frame Width     General Computing News      Kazaa Founders Unveil 'Rdio' Social Music Service

Get RSS feed Easy Print E-Mail this Message

Related News
Google To Reply to EU Charge on Shopping By November 7
Google And Facebook Build Undersea Cable From LA To Hong Kong
Google Introduces Pixel Smartphones, Affordable Daydream VR Headset, Google WiFi, Chromecast Ultra And Google Home
Google Set To unveil New Phones And Gadgets
Google Faces Fine Over Anti-competitive Android Practices: report
Google Apps for Work Become Smarter, Part Of New G Suite
Google Launches its Allo Messaging app
Google to Unveil New Smartphones, Hardware In Oct. 4 Event
Google Announces Trip-Planning App
Japan Could Probe Apple And Google Over Unfair Practices
Google to Buy Apigee for $625 Million
Google to Expand Waze Carpooling In San Francisco

Most Popular News
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2016 - All rights reserved -
Privacy policy - Contact Us .