Tuesday, September 02, 2014
Search
  
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
Apple Says ICloud Not Breached
webOS Is Still Alive With LuneOS ROM Release for Android, webOS Devices
AMD Launches AMD Radeon R9 285 Graphics, "Never Settle: Space Edition" Game Bundle
AMD Introduces New 8-core FX-series Processors
New Philips Hue Beyond Combines Functionality And Ambient Lighting for Home
LG and Samsung Add Swarovski Crystals on Their Products
Pioneer DDJ-WeGO3 Allows You To Mix Tracks from Spotify or iTunes
Apple's iCloud Could Have Allowed Celebrity Nude-Photo Leak
Active Discussions
help questions structure DVDR
Made video, won't play back easily
Questions durability monitor LCD
Questions fungus CD/DVD Media, Some expert engineer in optical media can help me?
CD, DVD and Blu-ray burning for Android in development
IBM supercharges Power servers with graphics chips
Werner Vogels: four cloud computing trends for 2014
Video editing software.
 Home > News > General Computing > Microso...
Last 7 Days News : SU MO TU WE TH FR SA All News

Thursday, May 20, 2010
Microsoft Uncovers Emerging Form of Click Fraud


Microsoft has filed two lawsuits this week in the U.S. District Court for the Western District of Washington detailing evidence of an emerging form of click fraud in online advertising the company has dubbed "click laundering."

One lawsuit is a John Doe suit alleging that unidentified defendants engaged in this activity; the other lawsuit names Web publisher RedOrbit Inc. and its president, Eric Ralls, as defendants. Click laundering, a previously unknown form of pay-per-click (PPC) advertising fraud, was uncovered by Microsoft investigators following dramatic and irregular growth in click traffic on two sites within its Microsoft adCenter network. Investigators believe that had the click laundering scheme gone undetected, the perpetrators could have defrauded advertisers of hundreds of thousands of dollars.

"Online ad fraud is evolving in sophistication all the time. Fighting it demands vigilance and dedication to an honest and secure online marketplace. We believe that a trusted marketplace is critical to Internet commerce, and Microsoft will continue to take aggressive action working with industry and law enforcement to protect our platforms, customers and advertisers," said Brad Smith, senior vice president and general counsel for Microsoft.

PPC fraud, also known as click fraud, is a type of Internet fraud in online advertising that occurs when a person, automated script or computer program imitates a legitimate website visitor by clicking on an ad to generate a charge-per-click without having actual interest in the target of the ad?s link. Microsoft adCenter monitors click traffic carefully to prevent advertisers from being charged for non-valid clicks, and Microsoft has been active in investigating and taking action against click fraud when found, including taking legal action where necessary.

Click laundering is a newly uncovered form of click fraud in which technical measures are used to make invalid ad clicks appear to originate from legitimate sources. Through various means, including malware programs, fraudsters are able to trick innocent Internet users into visiting websites where they unknowingly click on advertisements. Click launderers also can further disguise the origin of those invalid clicks by using scripts and other methods to alter information that is sent to the ad platform.

"Microsoft is filing these lawsuits to help protect its ad platform and promote the integrity of online advertising for the benefit of all legitimate advertisers, to stop the fraudulent behavior, and to recover the damages caused by the click laundering," Microsoft said in a statement.

This week, Microsoft closed another lawsuit the company filed in 2009 regarding click fraud in auto insurance verticals and World of Warcraft, following a successful settlement with defendant Eric Lam. Terms of the settlement are confidential, but the lawsuit successfully brought the click fraud activities described in the complaint to an end and helped Microsoft further refine and evolve its approach to combating click fraud.


Previous
Next
Fujitsu Achieves World's First 25Gbps Data Communication        All News        Infineon and Elpida Settle Legal Dispute
Fujitsu Achieves World's First 25Gbps Data Communication     General Computing News      Infineon and Elpida Settle Legal Dispute

Get RSS feed Easy Print E-Mail this Message

Related News
China Gives Microsoft Deadline To Respond To Anti-trust Probe
China Probes Microsoft Over Web Browser And Media Player
FCC Filing Hints At a Microsoft Rival To Chromecast
Microsoft to Announce Windows 9 on September Event: report
Samsung, Microsoft Want To End Android Patent Dispute Soon
Sony, Huawei, Microsoft To Announce New Smartphones at 2014 IFA
Microsoft Releases 19-euro Music Phone
Microsoft Sues Samsung Over Royalty Payments
Microsoft Releases New Limited Edition Wireless Mobile Mouse 3500 With Master Chief from Halo
Microsoft Details Windows Phone 8.1 Update, Brings Cortana To New Markets
Microsoft Releases The Sharks Cove, A Raspberry Pi Alternative
China Starts Anti-monopoly Investigation On Microsoft

Most Popular News
 
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2014 - All rights reserved -
Privacy policy - Contact Us .