Monday, September 22, 2014
Search
  
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
PlayStation TV Coming October 14th
Samsung Galaxy Alpha And LG G3 Vigor Coming from AT&T
EMC In Merger Talks With Other Companies: reports
HTC To Make Next Google Nexus tablet: report
MediaTek Unveils LinkIt Platform to Support Wearable and IoT Device Creation
Apple iPhone Sales Top 10 Million
VESA Puts DisplayPort Into New USB Type-C Connector
Corsair Unleashes Gaming RGB Keyboards, RGB Mice, and Headsets
Active Discussions
Yamaha CRW-F1UX
help questions structure DVDR
Made video, won't play back easily
Questions durability monitor LCD
Questions fungus CD/DVD Media, Some expert engineer in optical media can help me?
CD, DVD and Blu-ray burning for Android in development
IBM supercharges Power servers with graphics chips
Werner Vogels: four cloud computing trends for 2014
 Home > News > General Computing > Microso...
Last 7 Days News : SU MO TU WE TH FR SA All News

Thursday, May 20, 2010
Microsoft Uncovers Emerging Form of Click Fraud


Microsoft has filed two lawsuits this week in the U.S. District Court for the Western District of Washington detailing evidence of an emerging form of click fraud in online advertising the company has dubbed "click laundering."

One lawsuit is a John Doe suit alleging that unidentified defendants engaged in this activity; the other lawsuit names Web publisher RedOrbit Inc. and its president, Eric Ralls, as defendants. Click laundering, a previously unknown form of pay-per-click (PPC) advertising fraud, was uncovered by Microsoft investigators following dramatic and irregular growth in click traffic on two sites within its Microsoft adCenter network. Investigators believe that had the click laundering scheme gone undetected, the perpetrators could have defrauded advertisers of hundreds of thousands of dollars.

"Online ad fraud is evolving in sophistication all the time. Fighting it demands vigilance and dedication to an honest and secure online marketplace. We believe that a trusted marketplace is critical to Internet commerce, and Microsoft will continue to take aggressive action working with industry and law enforcement to protect our platforms, customers and advertisers," said Brad Smith, senior vice president and general counsel for Microsoft.

PPC fraud, also known as click fraud, is a type of Internet fraud in online advertising that occurs when a person, automated script or computer program imitates a legitimate website visitor by clicking on an ad to generate a charge-per-click without having actual interest in the target of the ad?s link. Microsoft adCenter monitors click traffic carefully to prevent advertisers from being charged for non-valid clicks, and Microsoft has been active in investigating and taking action against click fraud when found, including taking legal action where necessary.

Click laundering is a newly uncovered form of click fraud in which technical measures are used to make invalid ad clicks appear to originate from legitimate sources. Through various means, including malware programs, fraudsters are able to trick innocent Internet users into visiting websites where they unknowingly click on advertisements. Click launderers also can further disguise the origin of those invalid clicks by using scripts and other methods to alter information that is sent to the ad platform.

"Microsoft is filing these lawsuits to help protect its ad platform and promote the integrity of online advertising for the benefit of all legitimate advertisers, to stop the fraudulent behavior, and to recover the damages caused by the click laundering," Microsoft said in a statement.

This week, Microsoft closed another lawsuit the company filed in 2009 regarding click fraud in auto insurance verticals and World of Warcraft, following a successful settlement with defendant Eric Lam. Terms of the settlement are confidential, but the lawsuit successfully brought the click fraud activities described in the complaint to an end and helped Microsoft further refine and evolve its approach to combating click fraud.


Previous
Next
Fujitsu Achieves World's First 25Gbps Data Communication        All News        Infineon and Elpida Settle Legal Dispute
Fujitsu Achieves World's First 25Gbps Data Communication     General Computing News      Infineon and Elpida Settle Legal Dispute

Get RSS feed Easy Print E-Mail this Message

Related News
Microsoft Releases New Arc Touch Bluetooth Mouse, PC Accessories
Microsoft To Hold Next-generation Windows Event
Microsoft to Buy Minecraft maker Mojang
Microsoft To Drop The Nokia Branding
Microsoft Azure Media Services Adds Live streaming, Content Protection and Indexing Services
Microsoft Launches Delve For Office 365
Microsoft Updates MSN
China Gives Microsoft Deadline To Respond To Anti-trust Probe
China Probes Microsoft Over Web Browser And Media Player
FCC Filing Hints At a Microsoft Rival To Chromecast
Microsoft to Announce Windows 9 on September Event: report
Samsung, Microsoft Want To End Android Patent Dispute Soon

Most Popular News
 
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2014 - All rights reserved -
Privacy policy - Contact Us .