3D TV market is expected to represent 3% of all TV market
with 6.2M units in 2010 and among these, 5M units are
expected to be 3D LCD TV and 1.2M units for PDP TV,
acording to the research firm Displaybank.
Displaybank forecasts 6.2M 3D TVs will be sold in 2010
growing to 33M units in 2012 and 83M units by 2014 to
represent 31% of all TV market.
In terms of device type, 3D LCD TV market is expected to
reach 5.1M units in 2010 to represent 81% of total 3D TV
market and is expected to be mainly applied to premium
products utilizing Full HD and 240Hz in large-sized TVs
over 40" in size. By 2014, 3D LCD TV market size would
reach about 70M units to represent 28% of all LCD TV
In 2010, 3D PDP TV is expected to penetrate 8% of all PDP
TV market but by 2014, most of PDP TV makers are expected
to apply 3D as one of TV?s function that 3D PDP TV is
expected to represent 99% of all PDP TVs.
Sarah Han, senior analyst in Display research group at
Displaybank noted "shutter glass type would be the
mainstream 3D TV technology type in 2010. Excluding LG
Electronics, other major TV makers including Samsung
Electronics, Sony and Panasonic are launching 3D LCD TV
with shutter glass type and polarizer glass type would only
show 2% penetration in 2014". Han added that Displaybank
expects the glassless type 3D TV to be unveiled in 2014.
Andy Yu, vice president in Display research group at
Displaybank noted "3D TV market is expected to see sharp
growth marking year 2010 through the aggressive strategies
by makers. In 2010, major 4 makers?, including Samsung, LG,
Sony and Panasonic, 3D TV lineup expand to 40 or more
models including planned to be launched and the companies?
combined sales target reach 6.9M units. During the
second-half of 2010 when 240Hz panels are actively
launched, other makers will participate in 3D TV market but
as 3D is being applied to premium products that it will
take some time for 3D TV to enter mainstream".