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Friday, May 14, 2010
6.2 Million 3D TVs Expected to be Sold Globally in 2010


3D TV market is expected to represent 3% of all TV market with 6.2M units in 2010 and among these, 5M units are expected to be 3D LCD TV and 1.2M units for PDP TV, acording to the research firm Displaybank.

Displaybank forecasts 6.2M 3D TVs will be sold in 2010 growing to 33M units in 2012 and 83M units by 2014 to represent 31% of all TV market.

In terms of device type, 3D LCD TV market is expected to reach 5.1M units in 2010 to represent 81% of total 3D TV market and is expected to be mainly applied to premium products utilizing Full HD and 240Hz in large-sized TVs over 40" in size. By 2014, 3D LCD TV market size would reach about 70M units to represent 28% of all LCD TV market.

In 2010, 3D PDP TV is expected to penetrate 8% of all PDP TV market but by 2014, most of PDP TV makers are expected to apply 3D as one of TV?s function that 3D PDP TV is expected to represent 99% of all PDP TVs.

Sarah Han, senior analyst in Display research group at Displaybank noted "shutter glass type would be the mainstream 3D TV technology type in 2010. Excluding LG Electronics, other major TV makers including Samsung Electronics, Sony and Panasonic are launching 3D LCD TV with shutter glass type and polarizer glass type would only show 2% penetration in 2014". Han added that Displaybank expects the glassless type 3D TV to be unveiled in 2014.

Andy Yu, vice president in Display research group at Displaybank noted "3D TV market is expected to see sharp growth marking year 2010 through the aggressive strategies by makers. In 2010, major 4 makers?, including Samsung, LG, Sony and Panasonic, 3D TV lineup expand to 40 or more models including planned to be launched and the companies? combined sales target reach 6.9M units. During the second-half of 2010 when 240Hz panels are actively launched, other makers will participate in 3D TV market but as 3D is being applied to premium products that it will take some time for 3D TV to enter mainstream".


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