MTV Networks today announced a broad-ranging, programming partnership with Microsoft for Electronic Entertainment Expo 2010 (E3 Expo 2010), the video game industry?s leading trade show.
MTV Networks will take viewers inside the controller-free games and entertainment with "The World Premiere of 'Project Natal' for Xbox 360" experience, a live performance imagined by Cirque du Soleil, and live to the Xbox 360 Media Briefing for game announcements, world premieres and breaking news on the future of the Xbox 360 video game and entertainment system.
"The World Premiere 'Project Natal' for Xbox 360" experience, as imagined by Cirque du Soleil airs commercial-free on MTV, Tuesday, June 15 at 3:30 p.m. EDT, and on Nick at Nite, mtvU, MTV Hits and Logo , Tuesday, June 15, at 9 p.m. EDT.
SPIKE TV will be the exclusive broadcast home for the Xbox 360 E3 Media Briefing. Set to air live and commercial-free in high-definition on Monday, June 14, at 1:30 p.m. EDT, the Xbox 360 Media Briefing is a blockbuster event where the future of the Xbox 360 system is revealed. Hosted by SPIKE TV?s Geoff Keighley from the Wiltern Theater in Los Angeles, viewers will enjoy breaking news on "Project Natal" and Xbox LIVE, new game announcements, and world premiere demos of upcoming Xbox 360 exclusive games, "Halo: Reach," "Gears of War 3" and "Fable III." "Xbox 360: The Future Revealed" airs live on Monday, June 14, from 1:30?3 p.m. EDT.