LG Electronics today announced the launch of an Android-powered smartphone, LG Optimus (LG GT540).

LG Optimus delivers smartphone benefits in a Google internet package. With an automatically synchronized Google account, users need to only log-in once to enjoy YouTube, Gmail, Gtalk, Google Maps and more. It also offers easy access to downloadable applications and games from the Android Market.

The SN Manager offers integrated access to social networking sites in a platform that can manage multiple accounts. LG?s dedicated Social Networking Client allows users to keep track of their Facebook, Twitter and Bebo accounts. Moreover, the Social Networking System (SNS) widgets provide real-time status updates directly to the home screen without having to access any other applications. The handset's multitasking feature allows users to view updates from friends and access their social media sites while simultaneously searching the phone's contact list.

The user interface is also customizable. The LG Optimus can be customized to show anywhere from three to seven home screens displaying frequently used applications, news and weather, among other information, depending on user preference. Additionally, the main menu can be personalized to include up to 10 editable categories for faster, easier navigation.

LG Optimus also includes a media player allowing users to watch DivX and Xvid videos directly without separate encoding and also browse multimedia files with the 3D thumbnail gallery.

The phone?s 3MP camera supports geo-tagging, auto face-tagging and face-to-action technology . The LG Optimus has a built-in video editor with storyboard function so that users can add music and text to videos directly on the phone.

LG Optimus is both sleek and soft and is available in colors including white, pink, black and silver. What?s more, the phone includes a long-lasting 1500mAh battery, a 3.5mm headphone jack, Bluetooth 2.1 capability, assisted GPS, 32GB of expandable microSD memory and four customizable home screen themes together with enhanced idle lock screen notifications.

LG Optimus will be available in May starting in Europe to be followed by other markets.