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Tuesday, April 27, 2010
SKY Perfect JSAT and Sony to Broadcast 2010 FIFA World Cup in 3D


SKY Perfect JSAT and Sony today announced plans to broadcast 25 matches from the 2010 FIFA World Cup South Africa Tournament, which starts on June 11, in 3D.

The 3D matches will be broadcast via SKY Perfect JSAT's SKY PerfecTV! HD and SKY PerfecTV! HIKARI channels. Commencing June 19, the lineup of 3D matches includes live broadcasts of the Japan-Netherlands match and the tournament final.

SKY Perfect JSAT is planning to offer live HD broadcasts of all 64 FIFA World Cup South Africa Tournament matches through its multi-channel pay television service "SKY PerfecTV!," and following today's announcement 25 matches will also be broadcast in 3D.

Sony, an Official FIFA Partner, is collaborating with FIFA on the filming and production of images for these 3D broadcasts, and will be implementing its 3D capable broadcasting technology, including cameras and 3D outside broadcast trucks.

The 3D matches will be available via "SUKACHAN 3D169," a new channel being launched on SKY PerfecTV! as the only dedicated 3D channel in Japan. The June 19 match between Japan and group favorites Netherlands, as well as the tournament final will be broadcast live in 3D, together with other showcase matches. Furthermore, 'Sony Presents "2010 FIFA World Cup South Africa 3D"' will be available for free to subscribers of any channel set or package.

Coverage

25 matches including live broadcast of JPN-NED match
Jun 19 NED vs JPN LIVE
Jul 11 Final W1 vs W2 LIVE
Jun 20 broadcast of 25 matches

Broadcasting service and channels
SUKACHAN 3D169 on SKY PerfecTV! HD and SKY PerfecTV! HIKARI


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